In the digital age of the film industry, it’s incredibly important to protect creative content. That’s where Digital Rights Management (DRM) comes in. DRM is like a technology bodyguard, making sure that copyright owners (like filmmakers) can control their digital content.
In this article, we’re going to dive deep into Sigma Multi DRM. We’ll talk about its main features, why it’s so good for filmmakers. Plus, we’ll explain how Sigma Multi DRM actually works to keep digital content safe and protect filmmakers’ rights in our complicated online world.
The Need for Enhanced Sigma Multi DRM Solutions in Filmmaking
As the film industry continues to evolve with digital advancements, so do the challenges it faces, particularly online piracy. This illicit activity undermines the value of creative content, leading to significant revenue losses for filmmakers and production companies. Sigma Multi DRM emerges as a necessary innovation to combat these infringements effectively.
The battle against copyright infringement on online platforms is intensifying. With each passing year, new methods of piracy emerge, rendering traditional DRM solutions less effective. These conventional systems often fall short in several areas:
Scalability: They struggle to adapt to rapidly growing audience sizes and diverse viewing platforms.
Flexibility: Traditional DRM may not support the wide range of devices and operating systems used by viewers today.
Security: Older systems can be more easily bypassed by advanced hacking techniques.
Sigma Multi DRM addresses these issues head-on. It offers an agile and adaptable approach that is crucial for protecting films in the dynamic landscape of digital media. By integrating with leading DRM platforms such as PlayReady, FairPlay, Widevine, and ThuDo’s own DRM solution, it provides a blanket of security across various devices and formats.
Adopting Sigma Multi DRM represents a strategic move towards innovative solutions that are designed to meet the contemporary needs of content protection. Its implementation signifies an understanding that safeguarding intellectual property requires constant evolution in line with technological advancements and piracy tactics.
Key Features of Sigma Multi DRM for Film Rights Protection
ThuDo Multimedia’s Sigma Multi DRM offers a wide range of content security features specifically designed for the film industry. These advanced features work together seamlessly to provide a strong defense against unauthorized distribution and access, making it a comprehensive solution for managing film rights.
Multi-Platform Compatibility
Cross-Device Coverage: Ensures content protection across various devices and platforms, from mobile phones and tablets to smart TVs and gaming consoles.
Unified Workflow: Offers a single solution that works with multiple DRM systems like PlayReady, FairPlay, and Widevine, streamlining the content protection process across different ecosystems.
High Security Standards
Catersian Certification: Sigma Multi DRM of ThuDo Multimedia is certified by Catersian, signifying adherence to global security benchmarks.
Persistent Protection: Maintains security over the content’s entire lifecycle, from distribution to end-user playback.
Efficiency and Scalability
Quick Deployment: Reduces time-to-market with its rapid integration capabilities.
Scalable Architecture: Capable of supporting both small independent films as well as large-scale releases without compromising on performance or security.
Simple Integration
Ease of Implementation: Provides straightforward integration with existing infrastructures, lowering both deployment time and financial costs.
Customizable Control: Allows filmmakers to tailor usage rules according to their distribution strategies, enabling fine-grained control over how content is consumed.
Sigma Multi DRM ensures filmmakers have access to cutting-edge technology in film rights management. By incorporating these key features, creators can safeguard their work while adapting to the evolving digital landscape.
Sigma Multi DRM is set to completely transform how film rights are managed
Filmmakers can greatly benefit from incorporating Sigma Multi DRM into their distribution strategy. This comprehensive digital rights management solution offers several advantages:
1. Piracy Prevention With Sigma Multi DRM
Implementing Sigma Multi DRM is crucial in establishing a secure barrier against content theft. By using multiple layers of protection, it reduces the risk of illegal distribution and helps preserve the value of filmmakers’ intellectual property.
2. Audience Engagement
In today’s digital age, viewers expect to be able to watch content seamlessly on different devices. Sigma Multi DRM is compatible with major platforms like PlayReady, FairPlay, and Widevine, making it easy for filmmakers to deliver a smooth viewing experience. This cross-platform capability leads to higher viewer satisfaction and loyalty.
3. Revenue Generation
Effective management of digital rights gives filmmakers more control over how their films are monetized. With Security solution of Thudo Multimedia, they can implement flexible strategies such as subscription models, pay-per-view, and rentals. This adaptability opens up multiple revenue streams while ensuring content security during transactions.
By prioritizing these advantages within the film industry, Sigma Multi DRM offers a powerful toolkit for filmmakers to protect their work while optimizing audience reach and financial returns.
The Future of Film Rights Management: Innovations and Opportunities Sigma Multi DRM
The film industry is on the verge of a major change, with DRM technology leading the way into new territory. Innovations like artificial intelligence (AI) and blockchain are set to completely transform how film rights are managed.
1. Artificial Intelligence (AI)
AI is starting to play a crucial role in DRM systems, improving security measures and automating content monitoring. Here’s how it works:
By analyzing viewing patterns and detecting anomalies, AI can quickly spot potential breaches, making it harder for unauthorized use to go unnoticed.
The predictive abilities of AI also allow content providers to customize their offerings based on what their audience wants, ensuring that their rights management strategies are always in line with viewer preferences.
2. Blockchain Technology
Blockchain’s decentralized nature offers a revolutionary approach to DRM. It can be used as an unchangeable record for copyright registrations, transactions, and distribution, providing:
Transparency: Everyone involved can see the information stored on the blockchain, making it easier to track who owns what.
Traceability: Every transaction made using blockchain technology leaves a permanent trail, making it simple to follow the journey of a piece of content from its creation to its consumption.
This technology has the potential to simplify licensing agreements and reduce instances of copyright disputes by providing an incontrovertible record of ownership and transfers.
Opportunities for filmmakers to use these DRM tools are growing rapidly:
Direct-to-consumer distribution models are becoming more popular, thanks to DRM solutions like Sigma Multi DRM that protect content while allowing it to be delivered directly from the creator to the consumer. This model bypasses traditional distribution channels, creating a closer relationship between filmmakers and their audiences.
With secure DRM technologies in place, filmmakers can experiment with new ways of making money from their digital content, such as offering time-limited rentals or pay-per-view options.
These advancements point towards a promising future for film rights management where protection measures are not just barriers that react to threats, but tools that actively support the creative freedom and financial success of filmmakers.
Sigma Multi DRM is set to completely transform how film rights are managed
Choosing the Right DRM Strategy for Your Film Project
Selecting an appropriate DRM strategy requires a careful assessment of several factors to ensure your digital content remains protected while meeting your project’s unique demands. Here are key considerations filmmakers should weigh:
Budgetary Constraints
Assess the financial resources available for DRM implementation.
Compare costs versus benefits of different DRM solutions, including Sigma Multi DRM, which offers scalability and cost-efficiency.
Distribution Channels
Identify whether the content will be distributed via streaming services, direct downloads, or through physical media.
Choose a DRM solution compatible with your primary distribution channels to maximize protection across all platforms.
Project Needs
Understand the specific security needs of your project; high-profile releases may require stronger DRM measures.
Consider user experience implications — a DRM that is too restrictive could negatively impact legitimate consumers.
Comprehensive Approach
Integrate technological measures such as Sigma Multi DRM with additional layers of protection like legal support to deter piracy through enforcement.
Engage in audience education to inform viewers about the importance of respecting digital rights, thereby fostering a culture of support for protected content.
By addressing these considerations, filmmakers can devise a DRM strategy that balances security with accessibility and ensures their creative works are safeguarded against unauthorized use. Thu Do Multimedia provides Sigma Multi DRM, an excellent option for this, providing strong and complete digital rights management solutions.
Conclusion for Sigma Multi DRM
To succeed in the digital world, filmmakers must prioritize protecting their creative works. However, it’s important to remember that the film industry’s future success depends not only on security but also on user experience. It’s crucial to find a balance where your content is well-protected without sacrificing viewer engagement. So, take advantage of advanced DRM solutions like Sigma Multi DRM, safeguard your creative legacy, and create opportunities for a profitable and long-lasting career in filmmaking.
Please contact Thu Do Multimedia for further imformation or booking a meeting with our consultant!
Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!
Who is Rachel Gupta?
Miss Grand International 2024
Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.
On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.
India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.
The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture
Rachel Gupta – Representative of Indian culture
The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.
Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.
Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.
Indian Culture – Bollywood Films
Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.
The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.
Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India
However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.
Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.
Outstanding features of Bollywood films
Spectacular singing and dancing Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.
Digital Piracy in India – Global Top
India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.
Number of Visits to Pirate Sites Per Country
It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.
Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.
Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.
Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.
Challenges in protecting digital copyright in India
Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:
Difficulty in law enforcement
Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.
It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.
The cross-border nature of infringement
Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.
Lack of copyright awareness
Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.
The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.
Rapid development of technology
Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.
Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.
Significant Revenue Loss
According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.
Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.
There is always light at the end of the tunnel…
Sigma DRM – Advanced digital copyright protection solution
Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.
Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.
Benefits of Sigma DRM in the Indian Entertainment Industry
The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.
Ensure legal distribution and copyright protection
Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.
Minimize revenue loss
With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.
Boosting the Entertainment Industry to Achieve Target Revenue
According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.
Choose copyright protection or let it “fall freely”
In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.
According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.
DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.
Protect long-term revenue
By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.
Minimize legal costs When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.
Which businesses should use DRM
Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.
Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.
When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.
Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.
The Importance of Digital Heritage Protection in Preserving National Identity
Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.
Traditional dances of indian culture
In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.
The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.
By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.
Digital copyright protection alone is not enough…
Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.
Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.
There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.
Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.
The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!
The Importance of Digital Television in the Age of Technology
Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.
High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.
Definition and Benefits of Digital Television
Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.
It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.
Multi-Platform Television Trends
The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.
Convenience: Viewers can watch their favorite shows anytime and anywhere.
Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.
Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future
1. Growth of OTT Television
The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).
Over-the-top OTT Market Analysis
Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.
The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.
OTT software growing at a CAGR of 28.19% during the forecast period (2024-2029)
Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.
The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.
Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.
The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.
These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.
Along with development, there are always problems to solve
Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.
2. Real-Time Interaction Trendsin Digital Television
In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.
Real-time interactivity is becoming an important trend
For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.
The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.
Specific Figures on the Increase in Viewership in Interactive Television Programs
Audience Growth
The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.
Popular interactive features
Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.
Audience participation increases
Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.
Demand for high quality
Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.
In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.
OTT Applications Integrating with SmartTVs to Increase Interaction
In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.
VTV Plus This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
FPT Play FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
Netflix Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
YouTube The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.
The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.
3. Blockchain Technology in Digital Television Copyright Protection
Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.
Blockchain is expected to increase to 163.83 billion USD in 2029
New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.
According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.
Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.
How Blockchain Can Prevent Digital TV Piracy
Content Authentication and Protection
Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.
Ownership Management
With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.
Creating NFTs for Exclusive Content
Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.
Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.
4. Personalizing Customer Experience on Digital Television Platforms
Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.
Inevitable trend
According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.
Improving content quality – Automation
AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.
Analyzing user data – Audience and content AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.
Creating virtual MCs
Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.
Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.
The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.
Leading the digital television trend – Thu Do Multimedia
The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.
Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.
Comprehensive OTT solutionfor digital television
We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:
Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences
High security with Sigma DRM:Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.
Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.
User interaction with Sigma Interactive:helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.
Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.
Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.
Details about Sigma DRM applying Blockchain in the digital television industry
According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.
Mr.Han told about Blockchain trends in digital television
Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.
“Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.
According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.
Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.
Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.
Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively
“Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.
Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.
Multi-dimensional – multi-platform interaction with Sigma Interactive
Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.
This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.
Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.
Conclusion:
The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.
Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.
Online Copyright Infringement is becoming the ‘last straw’ with alarming violation numbers, billions in revenue losses, and thousands unemployed. Join Thu Do Multimedia in exploring the economic and social impacts, along with solutions to prevent this issue before the damage becomes irreparable.
What is Copyright Infringement? Do You Really Understand It?
Online copyright infringement involves the unauthorized copying, sharing, or use of copyrighted material without the owner’s consent.
Commonly infringed content includes music, movies, software, and video games, through peer-to-peer sharing channels, torrent sites, and illegal streaming platforms.
With the rapid development of the internet, copyright infringement has become increasingly accessible and widespread, posing serious challenges for content creators and businesses.
Types of Online Copyright Infringement
There are many types of online copyright infringement that are taking place in today’s digital world, the common ones that you are most likely to be involved in are:
Music Piracy
Downloading or streaming music without paying the copyright owner has become a huge problem. Illegal music sharing platforms and torrent sites have contributed greatly to the spread of this practice.
Movie and TV Piracy
This involves watching or downloading movies and TV shows without a license. Many websites offer free streaming services, attracting a large number of users and causing damage to the entertainment industry.
Software Piracy
Copying, distributing or using software without purchasing a license is a serious form of infringement that negatively affects software developers and companies.
E-book Piracy
Digital content such as e-books and audiobooks are also being heavily pirated, directly affecting authors and publishers.
The Serious Consequences of Online Piracy
No one wants their hard work to be “blatantly stolen” in just a few seconds. The problem of “piracy” is not only about sales, but also about ethics and human consciousness. The more it spreads and becomes “obvious”, the more people’s thoughts and wills will be distorted. Below is a deeper analysis of the serious consequences of “brain theft”.
Global Financial Losses
Online piracy is causing huge financial losses to industries around the world. In the United States, entertainment businesses lose $29.2 billion each year in online video piracy alone.
However, this impact is not limited to the film and television industry. The music, software, e-book and video game industries are also seriously affected. When content is shared and used illegally, companies lose a significant portion of their revenue, causing economic imbalances.
Businesses lose revenue, leading to cuts in investment, development costs, and ultimately profits. Not only private businesses, but also governments are affected by the loss of tax revenue from related industries.
Job Loss
In the United States, video piracy has resulted in the loss of between 230,000 and 560,000 jobs each year. This primarily affects creative and high-tech industries such as film production, music, software development, and video games.
Job losses affect directly related industries, spreading to support areas such as marketing, post-production, intellectual property management, and customer service. They suffer the most, as they do not have the resources to deal with the spread of piracy.
Hindering Technological Development
Piracy also creates major barriers to innovation and technological development. When businesses lose revenue due to piracy, they no longer have the motivation and finances to invest in research and development (R&D). This leads to delays in the implementation of new technologies, innovative products and breakthrough services.
For industries such as software and communications, continuous innovation is vital to stay competitive and meet consumer needs. When the motivation for innovation is reduced, not only businesses but the entire technology ecosystem slows down, affecting the progress of society as a whole.
Online Piracy Report: The Numbers Say It All
The Rise of Online Piracy
According to Go-Globe statistics, the number of visits made to pirated websites during the period 2023 – 2024 is 141 billion. This is an alarming number in the industry. In particular, the United States, Russia, and China contribute the highest number of visits.
Video (movies and TV shows) is the most pirated content, reaching 66% of the total pirated content. During the Covid 19 period, the number of global film piracy increased by 33% compared to the previous period.
The numbers say it all about the “piracy pandemic”
$9.8 billion in lost revenue in 2018 due to piracy in the music industry.
The United States loses $29.2 billion in revenue each year due to online video piracy.
An economic loss of $51.6 billion is due to online movie and TV piracy.
$300 million in publisher revenue is lost each year due to e-book piracy.
The United States loses between 230,000 and 560,000 jobs each year due to online video piracy.
37% of the software running in the world is unlicensed.
2 out of every 5 copies of software running in the world are unpaid.
Illegal streaming accounts for 80% of online video piracy.
24% of users download music from illegal sources.
26% of online users download movies or TV series from illegal sources.
13% of users download e-books or audiobooks from illegal sources.
Alarming numbers about online piracy
Looking at these statistics, it’s too terrible, right? The problem of copyright is really spreading and is difficult to handle thoroughly. The sophistication of hackers has illegally spread “private” resources into “public” ones without having to spend a penny and illegally gain huge profits from “black” content such as betting ads, 18+, gambling, football, etc.
Content creators and producers increasingly want to protect their digital assets in cyberspace, while users want to “freely” use the products they create. However, the ones who are most heavily affected are none other than the businesses and organizations that produce those billion-dollar content. Therefore, businesses and organizations always want to find optimal solutions to thoroughly solve this problem.
Who are the copyright infringement? Understanding demographics
Younger demographics, particularly Gen Z and Millennials, are more likely to engage in online piracy. There are several reasons for this trend:
Limited Disposable Income: Many individuals in these age groups are students or early-career professionals who might not have the financial means to pay for premium content, such as movies, TV shows, software, or music.
Tech-Savvy: These generations are more familiar with digital tools, peer-to-peer networks, and streaming technology, making it easier for them to engage in piracy.
Desire for Instant Access: Gen Z and Millennials tend to prioritize immediacy, seeking the latest content as soon as it becomes available. Piracy often provides a quicker route to access than waiting for legal streaming options.
Furthermore, cultural norms around online sharing differ between generations. The idea of freely sharing content, which has roots in early internet culture, continues to influence the behavior of these younger groups.
Number of Visits to Pirate Sites Per Country
DRM copyright protection solution – “the god of destruction” of online copyright infringement
When it comes to digital copyright protection solutions, DRM solutions come first. This is a comprehensive solution that helps businesses easily manage the rights to share, store or use their digital products to users. Only those authorized have the right to experience and enjoy that product.
Prevents unauthorized downloads by hackers, ensuring your content is protected from any attack, no matter how powerful. DRM is like a solid shield that keeps digital products safe from bombs and thieves.
Top 5 Major Copyright Protection Solution Providers in the World
Microsoft: PlayReady
Microsoft is one of the pioneers in developing DRM solutions. Microsoft’s PlayReady system has become one of the most popular DRM technologies for protecting video and audio content across multiple platforms, including television, radio, and online services.
PlayReady provides strong encryption, ensuring that content is only played on authorized devices. This helps content providers securely manage access, minimizing unauthorized copying and distribution. Microsoft’s technology is also integrated into major services such as Netflix, Amazon Prime Video, and Hulu.
Google: Widevine
Google has developed its own DRM system called Widevine, which is one of the most widely used content protection solutions for streaming services.
Widevine is currently being used on leading streaming platforms such as Netflix, YouTube, and Disney+. This system allows content encryption at different security levels, from SD to high-quality UHD/4K, ensuring that access to content is only available to authorized users. In particular, Widevine also supports detecting and preventing unauthorized recording through device ports, helping to protect content from sophisticated copying behaviors.
Apple: FairPlay
Apple has developed FairPlay, a proprietary DRM technology used to protect content on iTunes and Apple TV. FairPlay not only helps manage access to digital content but also helps prevent illegal sharing through strong content encryption. Only users with accounts and authorization can access and use the content.
Thanks to its tight integration with Apple’s ecosystem, FairPlay ensures that content from iTunes or Apple TV is absolutely protected, minimizing the spread and illegal copying on the company’s platforms.
ThuDo Multimedia: Sigma Multi-DRM
In Vietnam, Thu Do Multimedia has developed Sigma Multi DRM, a solution that combines DRM technologies from Microsoft (PlayReady), Google (Widevine), and Apple (FairPlay) to provide a comprehensive protection system for digital content.
Sigma-Multi-DRM
By integrating many advanced DRM technologies, this solution ensures content protection on all platforms from television, radio, to streaming. In addition, Sigma Multi-DRM also supports features to detect violations and protect content from external attacks.
ETRUE: OneDRM
OneDRM is a copyright protection solution developed by ETRUE, designed to meet international standards and provide solid protection for digital content. OneDRM offers the ability to customize the DRM solution to suit the specific requirements of businesses and content providers. Unlike some other DRM systems with rigid structures, OneDRM allows for flexible integration, meeting a variety of business models from streaming, downloading to live media services.
Modern DRM technology is not just about encrypting content to prevent copying. These solutions also include many other security measures such as anti-write to device ports, detecting content sources and real-time access control. Ensure that business assets are not easily “overthrown”.
But among the many solution providers, which provider should you choose to ensure business benefits, ensure cost, flexible features and long-term copyright development and management strategies?
“Warrior” to protect digital content copyright is called Sigma Multi DRM of Thu Do Multimedia
Why is that?
Achieving authentication certification by Castesian – the world’s leading reputation
Sigma Multi DRM is a combination of 4 security solutions, including: Play Ready, Widevine and Fairplay, Sigma DRM, has met the standards for most of the largest copyright owners in the world to agree to grant content on the Internet environment.
In December 2019, the digital content copyright protection solution with the commercial name Sigma DRM of Thu do Multimedia was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
On October 16, 2020, after many years of participating in Google’s security training and certification programs, as well as security research and integration, Thudo Multimedia’s Sigma copyright protection project completed the integration of security solutions from Microsoft, Google and Apple with Sigma DRM to become a comprehensive copyright protection solution (commercially named Sigma Multi DRM).
Castesian certification for Sigma Multi DRM
This is a solution that meets both the security requirements at the operating system level (Operating System) often used by companies that own valuable copyrights such as Hollywood film studios, the English Premier League, etc., and also meets the security requirements at the application level of third parties. Sigma Multi DRM participating in the second inspection and passing the security requirements is a very proud event when a Vietnamese technology solution has passed the rigorous tests of a leading prestigious organization in the world.
With the completion of the inspection for the two products Sigma DRM and Sigma Multi DRM from Cartesian, Thu Do continues to be the first enterprise in Vietnam, the only enterprise in Southeast Asia, and 1 of 6 enterprises in Asia to achieve this certification. Up to now, Catersian has certified DRM security solutions for 20 enterprises globally.
Global cooperation – comprehensive protection
Sigma Multi DRM has been deployed for Internet TV service providers (OTT TV), livestreaming of many major domestic and foreign partners. One example is VTVcab ON TV service of Vietnam Cable Television Corporation, currently VTVcab ON has more than 6 million downloads, with a stable number of users of more than 400,000 per month.
Sigma Multi DRM is currently being used to protect TV content of K+, Box, VTVcab channels as well as Hollywood movie content on VTVcab ON TV application.
Explore the unique features of Sigma Multi DRM, not all vendors can do!
1. Multi-platform DRM integration
One of the most notable features of Sigma Multi DRM is the ability to integrate many major DRM technologies such as Microsoft PlayReady, Google Widevine, and Apple FairPlay into a single solution. This helps content providers protect their digital assets across different devices and platforms without having to deploy separate DRM solutions for each ecosystem. This cross-platform integration saves businesses time and effort, while ensuring that content is well protected across Windows, Android, iOS, and other platforms.
2. Optimized for performance and security
Sigma Multi DRM focuses not only on security but also on performance, ensuring smooth playback of content even when tightly encrypted. High compatibility with multiple video formats (SD, HD, 4K, UHD) and streaming technologies such as HLS and MPEG-DASH make Sigma suitable for a variety of streaming models, from video-on-demand (VoD) services to live broadcasts.
3. High Customizability
Sigma Multi DRM offers high customization for each customer based on their specific needs. With the ability to integrate with different content management systems (CMS) and content distribution platforms, Sigma allows for customizing copyright protection functions according to each business model, from solutions for pay TV, streaming, to e-learning platforms.
4. Cost-effective with scalability
A distinct advantage of Sigma Multi DRM is its cost-effective solution. Despite its competitive price, Sigma Multi DRM still ensures to provide advanced protection features similar to the world’s major DRM systems. The system is also highly scalable, allowing businesses to scale up their content protection without having to invest heavily in new infrastructure or software.
5. Enthusiastic customer support
One of the things that sets Sigma Multi DRM apart from other international solutions is its local customer support and service. As a Thu Do Multimedia product, Sigma has an on-site technical support team that can resolve issues quickly and efficiently.
Summary
Sigma Multi DRM stands out with its ability to integrate many leading DRM technologies, providing comprehensive protection and optimization for both performance and security. Real-time monitoring, high customization and reasonable cost make Sigma Multi DRM an ideal solution not only for large enterprises but also for small and medium-sized enterprises looking for a powerful and flexible copyright protection system.
Cooperating with us is the right answer for those who “steal the brains” of the business, because we will work with you to put the Sigma Multi DRM solution into the data system and comprehensively protect the business’s digital products from easy theft as before.
Don’t delay, because businesses are losing 80% of their revenue just because they don’t know how to invest 20% of their costs in a reputable supplier to protect digital content copyright. Connect with us now to receive free consultation and demo!
The war between hackers and telemovie producers. How to protect your movies from being stolen? This article will reveal 3 ways that hackers may have used to threaten the Telemovie of the business. Let’s find out the details in this article with Thu Do Multimedia!
1. Fierce Rating Race: The Telemovie World is Getting More and More Exciting
New Term
Telemovie is short for Television movie or Television film, is a feature-length film produced and distributed originally by or for a television network, as opposed to a theatrical film.
1.1. Decoding the phenomenon
The race for ratings in the television industry, especially the telemovie genre, is extremely fierce. Producers, directors and actors are constantly striving to create more and more attractive, engaging and dramatic films to attract their audiences.
With the increase of television channels, online platforms and the increasing number of films produced. Filmmakers are forced to create quality, unique products with huge investment budgets, to win the “golden ticket” to stand out from the crowd.
Audiences have many choices between good TV dramas, so they are increasingly more demanding and demanding. Audiences demand films that are not only attractive in content but also have beautiful images, vivid sound and impressive acting. Therefore, film producers chasing high ratings have to invest in higher and higher production costs.
High ratings mean large advertising and high revenue. Therefore, TV stations and producers always aim to achieve outstandingly high ratings to maximize profits. Therefore, the world of telemovies is a race to “hunt for ratings” to have the opportunity to break through and survive through classic films.
1.2. Revealing 05 factors that make a Telemovie successful
In the race to attract the attention of the audience, telemovie filmmakers are constantly creating and innovating. To create a film that makes viewers unable to take their eyes off, waiting eagerly for each episode and having to talk about them enthusiastically. So what are the factors that help a film stand out among thousands of other products and achieve great success?
The first factor is: Possessing a good script
A good script is a solid foundation for the success of a telemovie. The story does not need to be too new or different, but it needs to have depth, exploiting social issues, and complex character psychology.
Building a complete script, with unexpected details, dramatic twists is extremely important. Besides, character building is also a key factor. Multidimensional characters, with their own stories, will more easily win the audience’s sympathy.
Remember, the 2018 psychological film – My Mister has left an echo in the film industry. The film stars IU and actor Lee Sun Kyun. It depicts the life slices of lonely adults in their own lives, and then one moment they realize: “Life is like that, everyone has to face difficulties, but after all, everything will be fine and then everyone has to move forward”. The touching film has excellently received the Baeksang Arts Award for Best Screenplay in 2019.
Two, talented actors
A talented actor will breathe life into each character, each scene, making the character come alive and close to the audience. Choosing the right actor for each scene is not simple. But it is extremely important. So that the actor can immerse himself in different levels of emotion, helping the audience sympathize and immerse themselves in the story. Fully enjoy each scene with genuine emotions.
“Hunting” for top famous actors not only attracts fans but also creates a strong ripple effect. However, for a film to be truly successful, the most important factor is the harmonious combination between the actor and the role. Many films have proven that young, talented actors, even though not too famous, can still create big surprises and win the hearts of the audience.
The movie “Reply 1988” is a typical example, when the young, vibrant cast created a fever not only in Korea but also throughout Asia.
Three, the architect of the movie
The director is the person who “steers the boat” for the movie to dock, the person with the overall vision, decides the style, tone, and atmosphere of the movie. Thanks to talented directors, the emotions of the actors are complete, full, and their images are most perfect when reaching the audience.
Four, Vivid images and sounds
As mentioned above, the audience not only demands movies with vivid scripts, but they also want the movie to have sharp images and vivid sounds. Because it directly affects the audience’s emotions, remembers and creates a deep and lasting impression. To create quality images and sounds, producers must invest thousands of dollars in filming techniques, editing, sound and lighting.
Five, Effective Marketing
Marketing plays an important role in bringing the film closer to the audience. An effective marketing campaign will help create curiosity and attract public attention. Choosing the right media channel, building a unique brand image, and organizing promotional events are necessary activities.
Create emotion
A successful TV series also depends on many other factors. But these are the 5 most important and core factors that every producer aims for and does not want to reveal the details to you.
The producer’s job now is to create classic films that can “captivate” the audience, take viewers from one surprise to another, evoke diverse emotions and leave a deep impression in the hearts of the audience. The audience feels like they are sharing happy and sad moments with them, and always look forward to each next episode. Only by creating such breakthrough films, will there be a chance to “reach the finish line” in the rating marathon race.
2. Between art and commerce: The fierce race for ratings
Ratings are not only a measure of the success of a television program but also become the focus of the entire entertainment industry. From the “big guys” of the media to each individual audience, everyone is interested in this number.
In developed countries such as the US and Korea, measuring ratings has become a daily activity, when almost every television is equipped with measuring devices, helping to record in detail the television viewing habits of each household. Thanks to that, the rating index is continuously updated and public, providing a comprehensive view of the audience’s tastes.
Telemovies with high ratings are the result of many viewers, proving that the script and actors are attractive. Therefore, some producers make films in a “rolling” style, that is, they film and broadcast at the same time. Listening to the audience’s situation to easily change according to the crowd’s expectations, creating attraction from the beginning to the end of the film.
Squeezing into “Prime Time”
As a film producer, everyone wants to be shown in the “prime time” of television. Because this is the time frame that is watched by the most viewers, the film’s images are transmitted the fastest, and the highest rating of the day. However, with the fierce competition for every pixel on the small screen, many TV series are pushed out of prime time by the station to make room for “popular” game shows with high ratings and lots of advertisements.
Many seriously invested telemovies with educational and artistic values find it difficult to squeeze into prime time, and this makes it difficult to call for investment due to the obsession with ratings.
Unhealthy competition
In the race for the No. 1 position on the rankings, many TV producers and directors are constantly improving the quality of their products and investing heavily in big projects. However, behind the halo of high ratings is a “speed war” and many other unpredictable risks. However, the risk of copyright infringement is always lurking, threatening the fruits of their labor. When works are copied and illegally distributed in the digital environment, it not only causes economic damage but also significantly reduces the number of viewers, leading to a serious decline in ratings.
Investing thousands of USD but when broadcast, copyright infringement occurs, losing both revenue and traffic, making the competition twice as difficult. A telemovie must both squeeze into prime time and run faster than pirates to retain high viewership. This is an extremely big risk, rapid loss of revenue, requiring a large investment for the author to protect the copyright of his own film.
In the digital age, information spreads quickly, with just a few sophisticated operations, hackers can own a film of an entire group. Then it is quickly shared on social networks, forums or illegal websites to attract views and make profits. This makes protecting the copyright of telefilm more difficult than ever. From there, the task of holding the “golden key” to protect/manage the digital products of businesses in the production chain is a top priority.
Like the Telemovie “Go Go Squi” is a Chinese film that is causing a fever in Southeast Asia at this time. However, before fans were waiting for each episode to be officially broadcast on FPT Play channel, the entire film was leaked without subtitles until the last episode.
Famous movie was pirated before it aired
Meanwhile, on the copyrighted site FPT Play, the episodes are broadcast only 1-2 hours later than on the official site from China. This has greatly affected the ratings of the film on the official site at the end of the film, and also caused a significant loss for the official copyright buyer.
3. Screen Hacking: Detailed Analysis of 3 Sophisticated Hackers’ Ways to Steal Telemovies
Piracy of television series, especially telemovies, has become a serious problem in the entertainment industry. To better understand this problem, let’s “expose” the tricks that pirates most often use to steal your telemovies:
3.1. Hacking directly into the film distribution system
If telemovies are not protected as strictly and firmly as a “wall”, hackers can use tricks to “crack the code to get the golden egg” of the publisher quickly. Hackers will attack the content management system, the film distribution agent of the producer, the film studio or the online streaming platform. This is where the films are stored before they are released on TV channels.
Don’t let hackers successfully access, because they will take all the episodes of the business and automatically release them on the pirated film website before the official episode is broadcast. Not only that, these films are also of good quality, no different from online, attracting pirated viewers and severely reducing the official rating.
A prominent example is the hack of Sony Pictures in 2014, when a series of films were stolen and distributed before their theatrical release.
What if all the data in the movie that is about to be released is leaked on social networks? All the efforts of hundreds of thousands of people creating the masterpieces will be wasted, thousands of revenue will be lost due to the decrease in viewership and the audience is no longer interested in each TV show.
The more sophisticated the tricks, the more the producers need to update technology and use the best copyright protection software.
3.2. Using screen recording software
This is the second method that hackers are likely to use to steal business film products after they are broadcast online. Although not as direct as hacking into the system, the method of recording the movie screen and uploading it to illegal websites also causes serious consequences for telemovie distributors on platforms such as Netflix, VTVcab, Disney+, Amazon Prime, etc.
Hackers secretly film movie screens
This technique is very difficult to detect, because it is on the user’s side, right on the screen they are legally watching. With this tool, the image quality will not be full HD, smooth, and sharp as when watching online.
Therefore, leading film businesses often use Digital Rights Management (DRM) to limit screen recording. At that time, screen recording software will be blocked by DRM.
3.3. Stealing accounts and sharing content
Another method that is also mainly used by hackers is to use tricks to attack online users’ accounts using techniques such as:
Phishing (phishing via email, text messages),
Brute force (trying many different passwords),
Credential stuffing (using leaked login information from other websites).
After taking over the account, hackers can post it on forums, pirated websites or resell the account to black websites to make illegal profits.
The black techniques that hackers use to steal classic telemovie products from businesses are all due to poor security, many data loopholes, so hackers can easily “infiltrate” and “break the shield”.
Telefilm theft tricks are constantly “changing”
While businesses are fiercely protecting telefilms, the tricks used by “thieves” will become even more sophisticated in the future. With the rapid development of AI today, malware is constantly “transforming” to adapt to the strict protection measures of film producers and distributors.
What is the way out for the telemovie business?
The war cannot be stopped or “tolerated” so that thieves can freely take away the “property” of filmmakers. Digital Rights Management is a global solution to protect the copyright of television dramas. DRM not only helps encrypt and protect television content from unauthorized copying and sharing, but also provides tools to monitor and promptly prevent illegal distribution.
4. Defend yourself against attacks – Sigma Multi DRM solution protects the achievements of telemovie producers
Digital rights management (DRM) solutions such as Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are not sufficient and a multi-pronged approach is needed to address the existing risks.
As mentioned above, there are many ways hackers can break security due to DRM vulnerabilities, and OTT TV providers and online publishers face a range of other risks that require comprehensive DRM software.
“A solid shield” – Sigma Multi DRM is stronger than you think
Sigma DRM is a powerful solution from Thu Do Multimedia to protect copyrights of digital content such as music, online courses, podcasts, cameras, etc. However, to be able to comprehensively protect movies and TV series with large data, we have the latest solution, Sigma Multi DRM.
According to Mr. Nguyen Ngoc Han, Sigma Multi-DRM includes three layers of protection that have been certified by Catersian, an international organization specializing in testing security products globally. Currently, only one product of a technology company in Southeast Asia has been granted this certification.
Sigma Multi-DRM includes three layers of protection that have been certified by Catersian
The tool provides a proactive monitoring solution, including five key features: multi-dimensional threat detection, VPN detection and removal, packet spoofing resistance, user behavior analysis and real-time information.
Using Sigma Multi-DRM integrated with SAO, OTT TV service providers and online music and movie publishers can protect exclusive content, enhance brand reputation, optimize revenue and be proactive in security.
The success of Thu Do Multimedia
Sigma Multi DRM has proven its importance in protecting digital content, especially Telemovie. By integrating AI, Sigma Multi DRM is truly a smart solution, capable of detecting and warning of abnormalities such as device counterfeiting or security vulnerabilities, at an extremely “lightning-fast” speed, in just 1/1000 of a second.
Sigma Multi-DRM’s AI technology helps detect copyright infringements, especially cross-border exploitation activities, providing a comprehensive copyright protection solution for Telemovie. Thanks to that, film producers and distributors can feel secure in distributing content nationwide.
Sigma Multi-DRM is not just a regular software, but a comprehensive steel shield, helping organizations and businesses producing and trading Telemovie to smash all “brain-stealing” plots. This is the ultimate solution in copyright protection, ensuring absolute safety for their “brainchildren”. Sigma Multi-DRM not only brings peace of mind but is also a tool to protect core rights and values, helping businesses stand firm against all challenges and risks of increasingly sophisticated copyright infringement today.
Thu Do Multimedia’s solution has since become the key to helping businesses not only stop the situation of “serious loss of revenue” but also increase profits rapidly thanks to optimal protection of Telemovie products. Investing in Sigma Multi-DRM, a comprehensive solution, actually only takes up an extremely small amount, even insignificant compared to the huge losses that businesses can suffer when copyright is stolen. This is not just a choice but a strategic step to preserve value and grow sustainably.
Above are 5 sophisticated tricks that hackers often use to steal Telemovie assets of businesses that businesses may not realize. To control and protect Telemovie products comprehensively against these increasingly complex threats, deploying the Sigma Multi-DRM solution is extremely urgent. This is not only a protection solution but also a sustainable strategy, helping businesses maintain safety, control revenue and protect reputation during product development. Contact Thu Do Multimedia for the most detailed solution advice!
Recent Comments