Sigma DRM and Protecting India’s Digital Heritage: Towards Sustainable Development

Sigma DRM and Protecting India’s Digital Heritage: Towards Sustainable Development

by | Nov 1, 2024 | DRM, AI News, News, Sigma DRM

Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!

Who is Rachel Gupta?

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Miss Grand International 2024

Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.

On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.

India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.

The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture

Rachel Gupta – Representative of Indian culture

The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.

Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.

Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values ​​of India.

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Indian Culture – Bollywood Films

Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.

The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.

Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India

However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.

Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.

Outstanding features of Bollywood films

  1. Spectacular singing and dancing
    Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
  2. Diverse film genres
    Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
  3. Soap Operas
    In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
  4. Growth of the Industry
    Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
  5. Celebrities
    Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.

Digital Piracy in India – Global Top

India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.

Number of Visits to Pirate Sites Per Country
Number of Visits to Pirate Sites Per Country

It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.

Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.

Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.

Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.

Challenges in protecting digital copyright in India

Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:

  1. Difficulty in law enforcement

Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.

It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.

  1. The cross-border nature of infringement

Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.

  1. Lack of copyright awareness

Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.

The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.

  1. Rapid development of technology

Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.

Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.

Significant Revenue Loss

According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.

Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.

There is always light at the end of the tunnel…

Sigma DRM – Advanced digital copyright protection solution

Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.

Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.

Sigma drm against pirated app
Sigma drm against pirated app

Read more: Thu Do Multimedia achieved Castersian certification?

Benefits of Sigma DRM in the Indian Entertainment Industry

The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.

Ensure legal distribution and copyright protection

Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.

Minimize revenue loss

With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.

Boosting the Entertainment Industry to Achieve Target Revenue

According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.

Read more: Thu Do Multimedia’s partners succeed with Sigma DRM

Choose copyright protection or let it “fall freely”

In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.

According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.

DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.

Protect long-term revenue

By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.

Minimize legal costs
When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.

Which businesses should use DRM

Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.

Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.

When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.

Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.

The Importance of Digital Heritage Protection in Preserving National Identity

Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.

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Traditional dances of indian culture

In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.

The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values ​​in the international market.

By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.

Digital copyright protection alone is not enough…

Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.

Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.

There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.

Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.

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Is Your Current OTT Partner Causing You to Lose Revenue?

Is Your Current OTT Partner Causing You to Lose Revenue?

by | Oct 30, 2024 | News

In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.

Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.

1. Revenue Loss Due to Inadequate Cooperation

An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:

1.1 Slow Service

One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.

Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.

Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.


1.2 High Costs

Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.

Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.


This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.


1.3 Lack of Flexibility

The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements.
Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.

For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.

Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.

Consequences:

Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience.
Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable.
Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content.
Loss of customers: Users will quickly switch to other platforms with better viewing experiences.


1.4 Outdated Technology

In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline.
Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.

2. Change to Develop: Find the Right OTT Solution

Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:


2.1 Quick Support

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Good cooperation with associates

With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.


Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.


2.2 Competitive Costs

Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment.
Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.


2.3 Leading Technology

Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.

Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses.
Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.

Sigma Multi DRM
Sigma Multi DRM


2.4 Flexibility in Service Deployment

The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television.
Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.

“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.

3. Why is Thu Do Multimedia an Ideal Strategic Partner?

In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.

Extensive Experience and Expertise

With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.

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Thu Do Multimedia’s strategic partners

Commitment to Long-term Cooperation

Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.

Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.

Comprehensive and Secure Solutions

Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.

We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

What our customers say about us

Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”

According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,

VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.

All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.

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Partner of Thu Do Multimedia – VTVcab On

Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”

Conclusion

Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.


Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.

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Can DRM in Games Protect Against Piracy In 2025?

by | Apr 9, 2024 | News, DRM, Sigma DRM

In today’s gaming industry, combating unauthorized copying (piracy) is a paramount concern. Digital Rights Management (DRM) has been utilized as a tool to deter unauthorized copying and protect the interests of game developers. However, the question remains: can DRM in games effective in preventing piracy in games? Join Thudo Multimedia as we delve into this topic in the article below.

What is DRM

Digital Rights Management, commonly known as DRM, is a set of access control technologies employed by the game industry to secure game content. Its primary function is to prevent unauthorized reproduction and distribution of digital media, which includes video games. For game developers and publishers, DRM serves as a frontline defense against piracy, ensuring that only legitimate owners can access and play their games.

Significance in the Game Industry: DRM systems are crucial in safeguarding intellectual property rights, maintaining revenue streams for creators, and supporting the ecosystem that allows for continued innovation and development of new games.

This article delves into the effectiveness of DRM in thwarting piracy efforts within the gaming world. A spotlight is cast on Sigma Multi DRM, a sophisticated system developed by Thudo Multimedia, which has made significant strides in protecting games from unauthorized access.

Understanding DRM in Games

Digital Rights Management, commonly known as DRM, serves as a technological fortress in the video game industry. It is designed to control the use of digital content and devices after a sale.

What is DRM in Games?

In video games, DRM software acts as a gatekeeper to enforce the rules set by game publishers or distributors. It ensures that only legally obtained copies of games are played and often requires some form of authentication from the user.

Why is DRM in Games Important?

The primary objective of incorporating DRM in games is to prevent unauthorized copying and sharing, which can significantly impact revenue streams for developers and publishers. By safeguarding against such activities, DRM helps maintain the value of intellectual property within the gaming ecosystem.

How Does DRM Protect Games?

DRM software performs several functions to secure game content:

  • Validates legal ownership through key activation or account verification
  • Manages access levels, such as single-user or multi-user licenses
  • Monitors usage to detect and deter piracy attempts
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DRM in Games Protect Against Piracy

DRM in Games Protect Against Piracy

A notable example within this landscape is Sigma Multi DRM. It brings an additional layer of security that adapts to various platforms and devices, ensuring that games are shielded from illicit distribution without detracting from the genuine player’s experience.

By understanding the role of DRM software like Sigma Multi DRM in today’s game industry, stakeholders can appreciate its significance in maintaining a fair marketplace where creativity and investment are protected.

The Battle Against Piracy: Examining the Current State of Game Copyright Theft

Piracy continues to be a major problem in the digital gaming world. It involves the unauthorized copying and sharing of games, which undermines the rights of the creators. Despite efforts to protect games with DRM (Digital Rights Management), piracy is still a big issue and keeps changing, making it difficult for game developers and publishers to tackle.

1. Prevalence of Piracy

Illegal downloads and counterfeit copies of games are still widespread and pose significant threats. Online platforms that allow sharing of files and peer-to-peer networks make it easy for pirated games to be distributed widely, often within days of their official release.

2. Impact on Revenue Streams

Game developers suffer financially due to piracy. They lose out on sales because people can access their games without paying for them. This directly affects their ability to fund future projects and sustain themselves as developers.

3. Intellectual Property at Risk

Piracy not only hurts revenue but also devalues the creative process itself. Developers lose control over how their work is shared and modified, which can harm their brand image and consumer trust.

The problem of game copyright theft is extensive and complicated, requiring a comprehensive approach to address it effectively. While DRM technology is important in protecting content, it’s just one piece of the puzzle. The industry needs to explore other strategies and understand different types of piracy in order to develop stronger defenses against these infringements.

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We need stronger security measures against game copyright theft

Read more: DRM Prevent Unauthorized Access to Digital Content?

Different Types of Piracy in Games

Digital gaming, a realm rich with innovation and creativity, isn’t immune to the shadowy underbelly of piracy. A deeper dive into this issue reveals two primary forms: pirated copies and cracking DRM mechanisms.

1. Pirated Copies

This form of piracy involves unauthorized copies of a game being distributed without the consent of the developers or publishers. Pirated copies are typically offered on various online platforms at a significantly reduced cost or even free, enticing gamers who wish to avoid paying full price. The downside? These versions often lack key features, updates and can even harbor malicious software.

2. Cracking DRM Mechanisms

A more technical and sophisticated form of piracy is cracking DRM mechanisms. In simple terms, ‘cracking’ refers to the process where hackers manipulate game code to bypass the built-in DRM protection. This allows unauthorized access to the game, rendering it freely distributable. It’s a constant game of cat and mouse between these hackers and DRM providers as new security measures are continuously developed to combat evolving cracking techniques.

While these forms of piracy present significant challenges to game creators, understanding them is the first step in combating them effectively. As we delve further into this topic, we’ll scrutinize how DRM solutions like Sigma Multi DRM can play a part in curtailing game piracy.

Effectiveness of DRM in Mitigating Game Piracy

Digital Rights Management (DRM) solutions, such as Sigma Multi DRM, have become an important tool in the gaming industry’s fight against piracy. These solutions play a significant role in addressing the issue.

Protection of Game Copyright

Sigma Multi DRM is designed to safeguard game copyright by using strong security measures that discourage unauthorized access and distribution. It works by verifying a user’s license to play the game, ensuring that only authorized users can get to the content.

Prevention of Game Piracy

By adding an extra layer of security to the game content, Sigma Multi DRM effectively reduces the chances of game piracy. This includes both pirated copies and methods used to bypass DRM, which were discussed earlier.

Seamless Integration and User Experience

This solution carries out its function without affecting the gaming experience. Its smooth integration with different platforms guarantees that while maintaining security, gameplay remains uninterrupted and enjoyable for authorized users.

Active Anti-Piracy Measures

The effectiveness of Sigma Multi DRM goes beyond just discouraging piracy. It actively combats against it by releasing updates and fixes to address any known vulnerabilities, showing a proactive approach in protecting game copyrights.

Future-Proofing Against Piracy Risks

In summary, Sigma Multi DRM not only defends against current threats but also prepares for future ones. This flexible and adaptable approach reflects the ever-changing nature of piracy risks in games, proving its effectiveness in dealing with them.

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DRM not only defends against current threats but also prepares for future ones.

Read more: Is your DRM solution really strong enough to fight piracy?

The Future of Game Protection: Innovations Beyond DRM

As the digital world evolves, new methods are being developed to safeguard gaming content. While DRM has been a traditional way to prevent unauthorized use, there are now other options that provide a wider range of protection. These innovations aim to strengthen game security measures while also addressing the limitations of DRM.

Decentralized Verification Systems

Blockchain Technology: Using blockchain to verify game ownership and transactions can distribute the verification process, making it more secure against attacks on central systems.

Player Engagement and Reward Systems

Incentivization Models: Encouraging legal game purchases by offering special in-game rewards or experiences that can only be obtained through legitimate means.

Server-Side Execution

Cloud Gaming Services: Running games on remote servers instead of locally, which reduces the risk of piracy since the game files are never stored on users’ devices.

Machine Learning and AI

AI Monitoring: Using advanced algorithms to identify and respond to unusual distribution patterns or pirated copies circulating online.

Fostering Community Support

Community Initiatives: Creating strong communities around games that prioritize supporting creators and discouraging piracy through peer influence.

These innovations represent a move towards a more flexible and player-focused approach to game protection. They show that the industry understands the importance of balancing security with user experience. By exploring these cutting-edge technologies, we can see that there are many ways to protect intellectual property in gaming.

Thudo Multimedia – The Leading OTT Solution Provider In Vietnam

Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.

Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.

We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.

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Sigma DRM system developed by Thu Do certified by the Cartesian organization to obtain international standards.

Read more: Digital copyright protection solution: Sigma Multi DRM

Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution

Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.

The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.

Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage, thus cutting down the CDN costs. This dual benefit of heightened security and cost-efficiency makes Sigma Multi DRM an attractive solution for content providers aiming to elevate their digital rights management capabilities.

How to Secure Your Educational Content with Multi-DRM Technology

How to Secure Your Educational Content with Multi-DRM Technology

by | Apr 4, 2024 | News

Did you know that educational content theft and distribution on digital platforms are on the rise, impacting authors’ and learners’ rights? To combat this issue, effective copyright protection methods are essential. Thudo Multimedia offers a solution: Sigma Multi DRM. This advanced DRM solution is designed to safeguard educational material copyrights, providing peace of mind for authors and educators.

What is DRM in Education?

In the digital age, it’s crucial to protect educational content with DRM. Educational institutions are dealing with a significant increase in copyright theft, which not only affects their revenue but also puts their academic offerings at risk. This theft reduces the value of educational investments and hampers innovation in learning methods.

Digital Rights Management (DRM) technology acts as the protector of digital assets. It ensures that:

* Only authorized users can access educational materials

* Usage rights are clearly defined and enforced

* Content distribution happens within a secure framework

DRM is particularly important in the education sector because it helps maintain the quality and exclusivity of course materials while also ensuring compliance with privacy laws

E learning is growing and becoming more popular
E-learning is growing and becoming more popular

Introducing Sigma Multi DRM: Tailored for Education

Thudo Multimedia provides the Sigma Multi DRM solution, a system specifically designed to protect educational content.

DRM acts as a shield for these digital assets, ensuring that only authorized users can access the content, and usage rights are clearly defined and strictly enforced. This system guarantees secure content distribution and helps maintain compliance with privacy laws.

Sigma Multi DRM is a unique solution tailored to meet the specific needs of the education industry. It stands out by providing cross-platform protection, dynamic encryption, and key management. These features offer a strong defense against unauthorized access while ensuring seamless user experience that aligns perfectly with academic workflows.

With Sigma Multi DRM, educational providers are empowered to securely deliver content while retaining control over their intellectual properties. This innovative approach strengthens the overall value of educational investments and fosters innovation in learning methods.

Its compatibility with multiple devices and platforms enables Thudo Multimedia provides a robust solution to protect educational content through Sigma Multi SRM. 

The robust analytics provided by Sigma Multi DRM also offer valuable insights into content usage patterns, helping educational institutions make data-driven decisions to improve their offerings’ efficacy. Students and educators to access educational materials anytime, anywhere, promoting a flexible and inclusive learning environment.

In an era where digital content is vulnerable to piracy and misuse, Sigma Multi DRM emerges as a reliable solution that not only safeguards educational assets but also promotes a sustainable ecosystem for knowledge designed specifically to meet the unique needs of the education industry. 

With its innovative approach, Sigma Multi DRM empowers educational providers to securely deliver content and retain control over their intellectual property. This makes it an ideal solution for universities, e-learning platforms, and publishers who want to protect their valuable educational

Protect your Educational content with DRM
Protect your Educational content with DRM

Read more: eBook DRM: Protecting Publisher’s Content in the Digital Age

Amid the digital shift in the education sector, copyright theft has become a major problem. According to a report by the Global Piracy & Counterfeiting Consultants, unauthorized copying and distribution of educational materials could result in annual global losses of up to $25 billion

The Rise of Unauthorized Platforms

Educational content, such as textbooks and research articles, are increasingly being shared on platforms that do not have proper authorization. One notable example is the notorious website Sci-Hub, which hosted more than 85% of all scholarly articles. This unregulated sharing has negative effects on both teachers and students.

Impact on Educators

Teachers are heavily affected by this issue due to financial losses. Publishers put in a lot of effort and resources to create high-quality educational materials, but copyright theft undermines their investment. As a result, there is less motivation for publishers to continue producing top-notch resources. Additionally, authors may receive lower royalties, which can negatively impact their income.

The situation of theft of educational content on the internet is increasingly serious
The situation of theft of educational content on the internet is increasingly serious

Read more: Is your DRM solution really strong enough to fight piracy?

Consequences for Students

Students also suffer from copyright theft, albeit indirectly. Pirated educational materials often do not receive regular updates and may contain mistakes or missing information that are not present in authorized versions. This compromises the quality of their learning experiences as students might be studying outdated or incorrect information without realizing it.

The Broader Implications

Copyright theft is not just an economic problem; it poses a significant threat to the fundamental aspects of education—creating and sharing knowledge. It highlights the urgent need for strong measures like multi-DRM technology to protect intellectual property in education.

Benefits of Using Sigma Multi DRM for Educational Institutions

Sigma Multi DRM stands out in the world of digital rights management because it is specifically designed to meet the needs of educational institutions. It provides strong protection for content and precise control over who can access it, which is crucial in academic settings where intellectual property must be carefully managed.

Tailored Security and Access Control

  • Customizable Rights Management: Sigma Multi DRM allows educators to set specific viewing parameters, ensuring that only authorized students and staff can access the content.
  • Flexible Consumption Rules: Whether it’s time-based access or a limited number of views, Sigma Multi DRM provides the tools to enforce these rules effortlessly.

Real-world Applications

Several educational organizations have embraced Sigma Multi DRM, reaping its benefits:

  • Case Study: A Prominent University’s Online Course Platform
  • By integrating Sigma Multi DRM, the university was able to secure its online courses against unauthorized sharing. This preserved the value of their offerings and maintained exclusive access for enrolled students.
  • Case Study: Digital Textbook Publishing
  • An educational publisher implemented Sigma Multi DRM for their e-book collection. The solution successfully thwarted piracy attempts, enabling them to safeguard royalties for authors and maintain a sustainable business model.

Both scenarios demonstrate how Sigma Multi DRM addresses the complex challenges faced by educational institutions in protecting their content. By applying this sophisticated technology, they can deter copyright theft effectively while maintaining an educational environment conducive to learning and intellectual growth.

Read more: Overcoming Challenges with Thu Do Multimedia’s Solutions

Best Practices for Implementing a Robust DRM Strategy in Education

Implementing a robust DRM strategy in education requires careful consideration of several key factors.

1. Scalability

Scalability is arguably one of the most important aspects to consider. As educational institutions grow or change, their DRM solution should be able to scale with them. This includes the ability to handle increased data volume, more users, and expanding content libraries. Sigma Multi DRM, for example, is built with scalability in mind, allowing institutions to adjust the level of security as needed.

2. User Experience

Beyond scalability, user experience should not be overlooked. A DRM solution must be easy for both educators and students to use. This means it should integrate seamlessly into existing learning management systems and require minimal technical knowledge. The interface should also be intuitive, ensuring users can easily access and navigate protected content.

3. Holistic Approach

A holistic approach to DRM goes beyond mere technology. It should also include educational initiatives aimed at fostering a culture of respect for intellectual property rights. This can involve teaching students about copyright laws or incorporating lessons on digital citizenship into curricula.

Here are some best practices to consider when implementing a DRM strategy:

  1. Evaluate Your Needs: Understand your institution’s unique needs and challenges before choosing a DRM solution.
  2. Partner with Experts: Seek advice from DRM providers or consultants who have experience in the education sector.
  3. Test Before Implementation: Pilot the DRM solution with a small group before rolling it out institution-wide.
  4. Provide Training: Offer training sessions to both educators and students to ensure they understand how to use the system effectively.
  5. Monitor and Adjust: Regularly review the effectiveness of your DRM strategy and make necessary adjustments.

With these best practices in mind, educational institutions can implement a robust, efficient, and user-friendly DRM strategy that protects their valuable digital assets while promoting an ethos of respect for intellectual property rights.

Conclusion

Protecting educational content with multi-DRM technology is not just a technical necessity but an ethical imperative in preserving the integrity of educational resources. Sigma Multi DRM of Thudo Multimedia stands out as a sophisticated shield in this digital era, where copyright theft has become a pervasive challenge. By embracing such advanced solutions, educational institutions can enforce robust security measures effectively and seamlessly.

Sigma Multi DRM offers an armor for digital assets that is both resilient to infringement attempts and adaptive to the evolving needs of learners and educators. It is crucial for these institutions to not only understand the gravity of potential threats but also to take decisive action towards fortifying their content.

By implementing a DRM strategy that is comprehensive and considers factors like scalability and user experience, educational entities can ensure their content remains exclusive to legitimate users. This commitment to security reinforces the value of the content provided while nurturing a culture that respects intellectual property rights.

Rescuing Films from Unauthorized Exploitation, Innocent Livestreaming

Rescuing Films from Unauthorized Exploitation, Innocent Livestreaming

by | Nov 24, 2023 | News

The Vietnamese film industry is currently facing challenges of unauthorized copying, editing, reviewing, and livestreaming on the internet, causing frustration among filmmakers. This issue took center stage at the “Copyright Protection in the Development of the Film Industry” workshop held on November 22 in Da Lat.

Toàn cảnh “Hội thảo bảo hộ bản quyền trong phát triển công nghiệp điện ảnh” - Ảnh: ĐẬU DUNG

Overview of the ‘Copyright Protection in the Development of the Film Industry’ Workshop – Photo: DAU DUNG

The workshop, directed by the Ministry of Culture, Sports and Tourism and organized in collaboration with the Department of Copyright, coordinated with the Department of Culture, Sports and Tourism of Lam Dong Province.

The event is part of the 23rd Vietnam Film Festival, taking place from November 21 to November 25.

Innocent Livestreaming Lawyer Quach Van Minh, the Secretary-General of the Vietnam Association for the Protection of Film and Television Copyrights (VAFC), shared insights into the emerging trend of film reviews being shared as short videos on YouTube, Facebook, or TikTok.

While reviews may seem harmless, the underlying motive is often to generate views and earn illicit profits, causing harm to the interests of film production units.

Director and producer Vo Thanh Hoa cited examples of recent films like “Lat Mat 6: Tam Ve Dinh Menh,” “Con Nhot Mot Chong,” and “Sieu Lua Gap Sieu Lai,” which have been dissected into multiple short clips and shared on social media to bypass content review algorithms.

Director Luong Dinh Dung revealed that two of his films, “578: Phat Dan Cua Ke Dien” and “Xam Do,” are being circulated blatantly on the internet. He urged audiences to consider cinema as a business product, created with both financial investment and intellectual effort from filmmakers. He raised a crucial question: “When the works of film production units are violated, who will protect them, and is there an emergency hotline for urgent help?”

Pham Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports and Tourism), highlighted instances where films approved by the Film Department had not been released outside of theaters but were leaked online by someone.

Phim Con Nhót mót chồng từng bị cắt thành nhiều clip nhỏ và phát trên mạng xã hội nhằm qua mặt các thuật toán kiểm duyệt - Ảnh: ĐPCC

The movie ‘Con Nhot mot chong’ has been cut into several small clips and broadcasted on social networks, bypassing content screening algorithms – Photo: DPCC

She cited the example of the film “Co Ba Sai Gon,” produced by Ngo Thanh Van, which was livestreamed shortly after its theatrical release. Additionally, many TV series currently airing have been recorded and widely disseminated on the internet.

Legal Challenges Doan Van Viet, Deputy Minister of Culture, Sports and Tourism, referred to survey data from the World Intellectual Property Organization (WIPO), showing that copyright-dependent industries, including the film industry, significantly contribute to the economic development of both developed and developing countries.

He cited examples such as the United States (contributing 12% to GDP), South Korea (9.89% GDP), China (7.35% GDP), Malaysia (5.7% GDP), and Thailand (4.48% GDP).

“Bolstering copyright protection plays a vital role in supporting and promoting the development of copyright-dependent industries, contributing to the rapid development of the economy, culture, and society,” the deputy minister stated.

However, with technological advancements, copyright infringement has become more sophisticated, posing numerous legal challenges, according to Pham Thi Kim Oanh.

Addressing the legal challenges, Nguyen Han, Director of Thudom Multimedia, noted that post-release protective measures are often insufficient. He likened the current situation to “releasing chickens and not being able to catch them again.” This happens when the relevant authorities lack the tools and procedures to protect rights in new conditions and contexts.

Lawyer Quach Van Minh added that although Vietnam has a relatively comprehensive legal system, including Intellectual Property Law, guiding decrees, Film Law, and administrative penalties, the fines are low and not proportional to the extent of violations and the damages suffered by film production units. Director Vo Thanh Hoa further emphasized the complexity and time-consuming nature of current procedures for handling violations.

Saving Vietnamese Cinema Experts and filmmakers proposed mechanisms, support policies, and legal improvements to enhance copyright protection and raise awareness about copyrights for the development of the film industry.

Pham Thi Kim Oanh suggested a stronger application of information technology in copyright management and enforcement. She emphasized the need for coordination with relevant foreign agencies to combat and handle copyright infringements on the internet.

A representative from Thudom Multimedia recommended encryption to protect and manage films before distribution and release. The addition of copyright marks for tracking, along with strict international distribution procedures, was also proposed. Several existing technological solutions were mentioned as capable of supporting and solving this problem.

In addition to rigorous enforcement, Lawyer Quach Van Minh suggested “blocking the ad revenue source of pirate websites.” This approach has been successful in countries like South Korea, Australia, and the UK. Representatives from the Phan Law Vietnam law firm emphasized that civil lawsuits against violators should be encouraged to prevent and warn other offenders.

Source: tuoitre.vn