The discussion on September 26 on “Solving the problem of copyright protection for the music-cinema-digital television industry” which saw significant participation from various government agencies and over 40 leading media organizations, in which the famous newspaper dantri.com wrote:
Government authorities have employed various measures to prevent pirated football and movie websites in Vietnam, but the ‘battle’ against copyright-infringing websites still encounters many difficulties. Copyright-violating websites have proliferated, making them difficult to control.
On September 26th, in Hanoi, the Vietnam Content Creation Alliance, the Vietnam Digital Media Association, and the multimedia company Thudo Multimedia jointly organized a seminar titled ‘Solving the Copyright Protection Challenge for the Music, Film, and Digital Television Industry
Mr. Vu Kiem Van, Vice President, General Secretary of Vietnam Digital Media Association, spoke at the opening of the discussion.
The seminar primarily focused on areas that frequently encounter content copyright violations, including film, digital television, and music.
In his opening remarks, Mr. Vu Kiem Van, Vice President and General Secretary of the Vietnam Digital Media Association (VDCA), emphasized that the issue of content copyright protection, especially in the current digital transformation context, faces numerous difficulties and challenges.
Mr. Pham Hoang Hai, Director of the Digital Content Copyright Center under the Department of Radio, Television, and Electronic Information (Ministry of Information and Communications), echoed this perspective. According to Mr. Hai, copyright infringement in Vietnam is currently complex, with a multitude of copyright-violating websites streaming football matches and showing pirated movies illegally.
Mr. Hai cited statistics from SimilarWeb, indicating that from August 2022 to August 2023, 70 pirated football streaming websites attracted over 1.5 billion views in Vietnam. SimilarWeb data also revealed that more than 200 pirated movie streaming websites garnered approximately 120 million views per month, with the top 10 pirated movie websites accumulating over 66 million views each month.
Not limited to sports or cinema, many websites also infringe upon the copyright of Japanese manga. Mr. Hai noted that copyright infringement related to manga in Vietnam has elicited strong reactions from copyright holders in Japan.
The distinctive feature of these copyright-infringing websites is their use of foreign domain names and servers, concealment of owner information, public operations, and frequent domain name changes whenever they are blocked.
A typical violation method employed by these websites is immediately streaming content on social media or editing and posting content on various web platforms right after the copyright owner broadcasts it on platforms such as online TV services and terrestrial television.
“The prevalence of digital content copyright violations on the internet is widespread. For instance, when a match is broadcast on K+ channel and its affiliates, it is immediately mirrored on pirated websites and apps,” shared lawyer Pham Thanh Thuy, responsible for copyright enforcement at K+ digital television.
Lawyer Thuy added that according to statistics from Media Partners Asia, Vietnam ranks third in the region and ninth in the world in terms of copyright violation rates, with 15.5 million people regularly accessing and viewing content on pirated websites.
Measures to prevent websites from piracy of content
The Department of Radio, Television, and Electronic Information stated that it is currently collaborating with the Department of Information Security and copyright owners to implement various measures to combat pirated websites.
One of the most common measures is to verify and investigate these pirated websites and send requests to internet service providers (ISPs) to block access to these infringing websites for users in Vietnam.
Phimmoi.net, one of the largest pirated movie viewing websites in Vietnam, has been blocked.
According to statistics, from August 2022 to August 2023, the Department of Radio, Television and Electronic Information coordinated with the Department of Information Security and copyright holders to block nearly 1,000 football websites. pirated products like xoilac.1tiengruoi.link, xoivo4.com, coichua.net, tammao.tv, 90link.com, xoilac.live, Xemtructiep.xyz…
The list of violating websites is published and continuously updated on banquyen.gov.vn.
Measures to block access to pirated sites have been effective, contributing to changing user habits.
However, the above technical measures still have some shortcomings, that is, the blocking time is still not unified among ISPs; Some ISPs block it immediately, but some ISPs block it after 3 business days or longer. In addition, this solution only prevents access for users in Vietnam, while users in other countries can still access infringing websites.
Representatives of the Center for Copyright Protection of Digital Content also proposed solutions to effectively prevent online copyright infringement.
That is to establish a focal point for coordination between copyright owners, state management agencies and ISPs; establish a flexible blocking mechanism for new pirated web domains that arise after old websites have been blocked; Apply various appropriate technical measures to block access (DNS, IP, CDN). At the same time, it is necessary to develop automatic blocking tools for all parties to use to minimize time and human resources.
Besides the advantages, the digital revolution in the television sector has brought unprecedented challenges in security and copyright protection of content, requiring the creation of new solutions to protect content from a series of copyright infringement risks…
September 26, with the theme “Solving the problem of copyright protection for the music – cinema – digital television industry”, co-organized by the Vietnam Digital Media Association (VDCA) in collaboration with Thu Do Multimedia to find new solutions to this “hot potato” problems.
Sharing after the conference, the electronic newspaper vietnamplus.vn also had an article with the same opinion:
Vietnam ranks third in Southeast Asia in terms of copyright infringement in the digital environment, but according to per capita, the violation rate in Vietnam currently leads the region, according to a survey by Media Partners Asia.
Currently, in Vietnam, up to 80% of copyright violations take place on digital platforms, causing losses of 348 million USD in 2022 (equivalent to 7,000 billion VND).
That is the information lawyer Pham Thanh Thuy gave in the discussion “Solving the problem of copyright protection for the music, film, and digital television industries” taking place on September 26 in Hanoi.
Difficulty in blocking pirated websites
The strategy for developing Vietnam’s cultural industries to 2020, with a vision to 2030, approved by the Prime Minister on September 8, 2016, affirmed: Development cultural industries based on creativity, creation, science, technology, and intellectual copyright. At the same time, in the cultural industry, good implementation of copyright and related rights protection will contribute to increasing creative motivation and bringing fairness in the treatment of creative achievements.
With many years of experience working in the field of copyright and currently in charge of combating copyright infringement on K+ Television, lawyer Pham Thanh Thuy believes that forms of copyright infringement are increasingly sophisticated and complex.
Lawyer Pham Thanh Thuy presented at the seminar. (Photo: Minh Thu/Vietnam+)
“Copyrighted English Premier League football matches appear widely on the Internet. If 15.5 million pirated views convert 10% into legal subscribers, the amount of money earned will be huge. With this money we can reinvest in more valuable products, and buy better sports programs and movies,” Ms. Pham Thanh Thuy stated.
‘Knock and Talk’-An effective way to prevent movie piracy
According to Ms. Thuy, about 10 years ago, .vn domain names could be easily handled, but today, owners of pirated websites are much smarter. They use domain names originating from abroad and can easily change domain names when blocked.
That is why copyright-infringing websites broadcasting movies, music, and football programs such as Xoilac, Phimmoi… constantly generate new addresses, which are very difficult to handle.
Mr. Pham Hoang Hai, Director of the Digital Content Copyright Center at the Department of Broadcasting and Electronic Information (Ministry of Information and Communications), concurred with the aforementioned viewpoint. Mr. Hai mentioned that from August 2022 to August 2023, nearly 1,000 websites for watching “pirated” football were blocked. However, the State agency’s management tool is inadequate because it lacks flexibility in blocking and “evicting” those using new domain names.
Use AI ‘shield’
At the seminar, many experts said that new technical solutions are needed to improve the management capabilities of state agencies.
Lawyer Pham Thanh Thuy believes that management agencies can apply proactive IP blocking tools (Dynamic Site Blocking), which is currently effective in the UK.
The problem of copyright infringement of cultural industry products is becoming more and more painful. (Photo: PV/Vietnam+)
IP addresses provide the identity of devices connected to the network, helping devices on the Internet distinguish and recognize each other, thereby being able to communicate with each other. Accordingly, when a pirated website’s IP address is blocked for the first time, network service providers (ISPs) can proactively block additional domain names without having to repeat administrative procedures.
According to lawyer Thuy, in addition to existing measures such as administrative, civil, and criminal handling, management agencies also need to update and supplement new technical measures.
“If you want to handle civil or criminal matters, you must identify the owner of the pirated website, prove the damage to the copyright holders as well as the amount of illegal profits earned by businesses such as K+ Television and BHD. … do not have enough authority and function to verify. Therefore, copyright lawsuits are often lengthy and ineffective,” the lawyer said.
Sharing the solution, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia, proposed the application of artificial intelligence (AI) in copyright protection, affirming that this is a new, more comprehensive “shield”.
That is the Sigma Active Observer (SAO) tool, which uses advanced artificial intelligence algorithms to detect and review all data exchange activities during the content distribution process on the Internet.
Accordingly, SAO ensures content is not violated by border violations, VPN (virtual private network) exploitation, and packet tampering and protects exclusive content. The defense mechanism through SAO helps prevent unauthorized access, and minimizes loss of revenue when content is compromised and freely distributed on the internet.
In addition, SAO not only protects but also observes and provides warnings against threats, bringing proactiveness to content providers.
Mr. Dinh Tien Dung, Deputy Director of the Department of Foreign Information, spoke. (Photo: Minh Thu/Vietnam+)
Speaking at the seminar, Mr. Dinh Tien Dung, Deputy Director of the Department of Foreign Information, Ministry of Information and Communications, also emphasized that the issue of content copyright protection, especially in the current digital transformation context, is facing numerous challenges. There have been many conferences and seminars discussing this issue, which highlights the keen interest of creative and digital content businesses in addressing this matter.
According to Mr. Dung, the relevant authorities in Vietnam are demonstrating a strong sense of responsibility in protecting the copyright of cultural and industrial products and adhering to the international commitments and conventions that Vietnam is a part of. State management agencies are also making efforts to amend legal texts and introduce supplementary regulations related to this matter.
Mr. Dung pointed out that content management on the Internet is currently overseen by three regulatory agencies: the Ministry of Information and Communications, the Ministry of Science and Technology, and the Ministry of Culture, Sports, and Tourism. Consequently, the handling of copyright infringement cases often involves lengthy administrative processes.
Mr. Dung also emphasized the need to expedite the process of blocking and removing copyright-infringing content. If the handling of such content takes place within a 10-15 minute timeframe, when it has only garnered a few dozen views, then the content management efforts can be effective. However, if a copyright-violating channel has already amassed millions of views, the intervention becomes less effective.
In proposing solutions, Mr. Dung suggests that agencies should share data to enhance coordination more effectively. Additionally, he recommends that penalties and fines be enforced more strictly. Mr. Dung cited an example where the highest administrative fine imposed thus far is 150 million VND (Vietnamese Dong), whereas a pirated website broadcasting football matches and organizing online sports betting can potentially generate billions of VND in revenue.
The issue of content copyright protection, especially in the current context of digital transformation, is facing many challenges. Meanwhile, the handling of violations has some shortcomings and preventive measures are not consistent.
Faced with the painful problems of digital copyright infringement, on September 26, 2023, in Hanoi, Vietnam Digital Content Creation Alliance (DCCA) coordinated with Thu Do Multimedia to organize the seminar “Solving the problem of copyright protection for the music – film industry – digital television”.
Immediately attracting the attention of the public as well as reputable media agencies, after the discussion, the electronic newspaper sohuutritue.net.vn published an article:
The issue of content copyright protection, especially in the current context of digital transformation, is facing many challenges. Meanwhile, the handling of violations has some shortcomings, and preventive measures are not consistent.
On September 26, 2023, in Hanoi, the Vietnam Digital Content Creation Alliance (DCCA), in collaboration with Thu Do Multimedia, organized the seminar ‘Solving the problem of copyright protection for the music, film industry, and digital television.’
The discussion shared information about the current situation of copyright infringement of digital content in general, as well as the music, film, and digital television industry in particular. It also discussed difficulties in applying prevention solutions and stopping copyright infringements. In addition, Thu Do Multimedia shared the Sigma Multi-DRM solution, which integrates artificial intelligence (AI) in copyright protection (trade name Sigma Active Observer – SAO) to help content owners and online content publishing platforms protect the copyright of their content products on the Internet.
Digital copyright protection: Inadequacies in handling violations 7
During the seminar, Mr. Pham Hoang Hai, the Director of the Digital Content Copyright Center at the Department of Radio, Television, and Electronic Information under the Ministry of Information and Communications, discussed the complexity of copyright infringement. He highlighted the prevalence of pirated websites infringing upon football copyrights, especially for major events like the English Premier League and the UEFA Champions League, which garnered up to 1.5 billion views between 2022 and 2023.
Furthermore, Mr. Hai mentioned that over 200 pirated websites are attracting approximately 120 million views per month. More recently, there has been a concerning trend where some of these pirated websites have begun stealing Japanese comic content, resulting in strong reactions from Japan.
He also described the situation, saying, “The infringing domain names are hosted on servers located abroad, and their owners place gambling advertisements on these websites. A typical method of infringement involves copyright owners broadcasting their content on platforms such as OTT, terrestrial digital television, and satellite digital television. However, the content is then appropriated by unauthorized entities and livestreamed on social networks, as well as on violating websites.”
In response to this challenge, the Department of Radio, Television, and Electronic Information has collaborated with the Department of Information Security and the Copyright Offices to implement measures for detection and verification. They also work in conjunction with relevant units to transmit information to intermediary service providers (ISPs), thereby preventing internet users in Vietnam from accessing infringing websites. To date, nearly 1,000 websites have been blocked.
However, Mr. Hai pointed out some remaining shortcomings, such as inconsistencies in blocking measures among ISPs, variations in blocking times (some ISPs block immediately, while others take up to three days or longer), and the lack of flexibility in dealing with new domain names. Violators change domain names rapidly and announce new ones within closed groups on social networks such as Telegram, Facebook, and Zalo,..
Overview of the discussion
Meanwhile, Lawyer Pham Thanh Thuy, who oversees Anti-piracy at K+, also highlighted the challenges faced by OTT television providers and online publishers. According to her, this represents a vulnerability in digital rights management (DRM). More specifically, it involves exploiting packet spoofing to deceive the authorization server (License Server) and bypass authentication, ultimately granting permission for users to access content. However, she expressed concerns about the reliability of these accounts.
Additionally, there is the problem of using screen recording devices for playback or the issue of exploiting Virtual Private Networks (VPNs) to circumvent geographical restrictions, enabling access to content from one country for the distribution of illegally licensed content in another country.
It can be seen that although there have been many solutions and the community’s cooperation on copyright protection, the effectiveness is still on a small scale and not enough to stop and repel film and music copyright infringement and digital television. In the discussion section, delegates, speakers, and guests continued to share experiences in dealing with this problem. Accordingly, there are three groups of solutions. There are two traditional ways that have existed for a long time: First is technical solutions, new technologies are continuously developing features to encrypt content or retrieve violations…; Second are legal measures to support copyright owners, including administrative, civil, and criminal.
The third group of solutions is a new trend, which has been successfully applied in many advanced countries around the world, which is access blocking and “Knock and Talk” is to find out the identity and identity of the leader of the violation and then directly meet and request to stop all violations).
On September 26, Vietnam Digital Content Creation Alliance (DCCA) in collaboration with Thu Do Multimedia Company organized a seminar “Solving the problem of copyright protection for the music – film industry – digital television”.
The discussion received a lot of attention from the press, in which the Electronic Magazine Information and Communication ictvietnam.vn also had an article sharing:
The digital revolution is bringing unprecedented challenges in content security and copyright protection, requiring new solutions to protect content from a variety of copyright infringement risks.
On September 26, Vietnam Digital Content Creation Alliance (NDS) (DCCA) in collaboration with Thu Do Multimedia Company organized a seminar “Solving the problem of copyright protection for the music – film industry – digital television”.
The discussion shared information about the current situation of copyright infringement in NDS in general, as well as the music, film and digital television industry in particular, and discussed difficulties in applying solutions, prevent and stop copyright infringements.
The discussion shared information about the current situation of NDS copyright infringement in general, as well as the music, film and digital television industry in particular.
Nearly 1,000 pirated football websites have been blocked in 1 year
In the context of extremely vibrant digital content distribution, the rapid development of OTT (Over-The-Top) television platforms and online movie publishers has brought users to a new era. A completely new era of consuming entertainment content. The convenience of accessing movies, TV shows, and live music events on devices has transformed the way audiences interact with content.
However, this digital revolution also brings unprecedented challenges in content security and copyright protection, requiring the creation of new solutions to protect content from a variety of intrusion risks. copyright damage.
Mr. Pham Hoang Hai, Director of the NDS Copyright Center, Department of Broadcasting, Television and Electronic Information (PTTH&TTĐT), Ministry of Information and Communications (TT&TT), said that the current situation of VPBQ is extremely complicated.
According to the information shared by Mr. Hai during the seminar, SimilarWeb’s statistics reveal that there are 70 pirated websites in total. Among these, the top 5 pirated websites garnered more than 1.5 billion views during the 2022/2023 football season, attracting a user base of 7 million.
Regarding pirated movie websites, there are more than 200 pirated movie websites attracting about 120 million views/month, of which the top 10 pirated movie websites have more than 66 million views/month. The characteristics of these pirated websites are the use of international domain names and information hiding services; Pirated websites operate openly, showing all content from sports to movies, and constantly changing domain names when blocked. Websites often have malicious advertising and betting.
Many measures to protect NDS copyright have been implemented, from technical solutions such as blocking domain names or administrative solutions such as fines. Mr. Pham Hoang Hai said that during the period from August 2022 to August 2023, nearly 1,000 illegal football websites were blocked. After applying measures to prevent access to pirated websites, the number of VPBQ links has decreased by 7% (according to Premier League statistics); Visits of blocked websites decreased by 98% (According to Premier League and SimilarWeb); 23% of Vietnamese Internet users responded that they would not access pirated websites or would rarely access them due to the impact of blocking access.
Mr. Vu Kiem Van, Vice President, General Secretary of the Vietnam Digital Communications Association (VDCA), said that many professional social organizations and businesses specializing in copyright exploitation and protection have been established, focusing on fields such as movies, music, games…, creating an increasingly large force, joining hands to contribute to the protection of digital copyright. After a period of communication and sharing experiences and knowledge, the awareness of copyright protection of the Vietnamese business community has improved.
Many units have paid more attention to copyright protection and invested in development work. Many units have provided technology solutions to support copyright protection activities.
Vulnerabilities of digital copyright protection solutions
However, the currently applied measures still have shortcomings. For example, measures and actions and blocking times are not consistent between ISPs. Some ISPs block immediately but some ISPs block after 3 working days or longer. Blocking measures are also not flexible to deal with new domain names.
Lawyer Pham Thu Thuy, in charge of fighting against K+’s VPBQ, said that an English Premier League match is shown on K+ channel and K+’s co-distribution units, but the match is also shown on pirated websites and applications.
Ms. Thuy announced a “quite startling” number, when according to statistics, the rate of VPBQ in Vietnam ranks third in the region with 15.5 million people regularly accessing pirated websites.
“For businesses that own content copyrights, if only 10% of those 15.5 million pirated viewers convert into legal subscribers, businesses can use that money to reinvest in other businesses. more valuable, better products and content or buy special products, sports content, and movies. And from having the funds to buy good content, it can also create jobs in the creative industry. That means, a lot of services follow, if we protect copyright well,” said Lawyer Pham Thu Thuy.
Vietnam ranks third in the region with 15.5 million people regularly accessing pirated websites
Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks. In particular, the problem that content providers face in DRM vulnerabilities is deceiving the license server and bypassing authentication to grant permission to retrieve content for accounts that are not trusted enough.
In addition to DRM vulnerabilities, OTT television providers and online publishers also face a series of other risks such as the problem of using screen recording devices for playback or exploiting networks. virtual private (VPN) to circumvent geo-restrictions, allowing access to content from one country to distribute unauthorized content in another…
Applying AI to protect digital copyright more comprehensively
Faced with the problem of NDS Security Office, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia, shared the Sigma Multi-DRM solution integrating artificial intelligence (AI) in copyright protection, the solution has the trade name Sigma Active Observer – (SAO), helps content owners and online content publishing platforms protect copyright of content products on the Internet.
This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and active defense mechanism that proactively detects and notifies security threats.
The “heart” of Sigma Multi-DRM is SAO, a powerful software toolset that redefines content security. SAO is not simply a security layer of Sigma Multi-DRM but also oversees the monitoring of every aspect of content delivery and streaming. Using advanced AI algorithms, SAO goes further in detecting and reviewing all data exchange activities during content distribution on the Internet.
Mr. Nguyen Ngoc Han shared about the Sigma Active Observer – (SAO) solution integrating AI in digital copyright protection.
According to Mr. Nguyen Ngoc Han’s introduction, SAO is a comprehensive set of protection solutions, with features such as:
Multidimensional threat detection: SAO uses AI-driven algorithms to identify anomalies and potential threats at every step, including detecting cross-border distribution breaches.
VPN Detection and Elimination: SAO can identify VPN usage and eliminate exploit attempts to access content across different regions. This proactive measure removes geo-restrictions and cuts down on cross-border access to unauthorized content.
Resistance to information tampering: SAO’s AI algorithm recognizes signs of information tampering, repelling attempts to deceive the license server.
Analyze user behavior: SAO drills down into user behavior patterns, identifies suspicious activities, and prevents interference. For access requests with mismatched information, for example, an access request in Hanoi but with user information in another province, these accesses will be reviewed,…
Real-time information: SAO’s AI technology ensures real-time information collection and response, allowing operators to quickly confront threats.
By applying SAO solutions, content providers can protect exclusive content, enhance brand reputation, optimize revenue as well as be proactive in security issues, because SAO not only protects but also observes and warns against threats, bringing proactiveness to content providers./.
Digital copyright infringement is increasingly common in many different forms, causing many serious consequences.
Faced with this difficult problem, on September 26, a workshop with the topic “Protecting intellectual property rights in the music, film and digital television industries” was organized by the Vietnam Digital Media Association (Vietnam Digital Media Association). VDCA) and Thu Do Multimedia to provide optimal technology solutions for the above problems. Participating in the seminar, laodong.vn newspaper also shared the same opinion:
The digital revolution brings convenience to users, but also creates challenges in security and copyright protection.
Wolfoo Wolf – a cartoon character that is being copyrighted.
Vulnerabilities of digital copyright protection solutions
According to the Vietnam Digital Content Creation Alliance (DCCA), in the context of digital content distribution, the rapid development of OTT (Over-The-Top) and Online movie publishers have brought users to a completely new era of entertainment content consumption.
However, the digital revolution also brings unprecedented challenges in content security and copyright protection, requiring the creation of new solutions to protect content from a variety of abuse risks license.
The explosion of pirated websites. Source: Ministry of Information and Communications
OTT television service providers such as TV360, FPT Play, and online movie publishers such as Netflix, Hulu, and Hotstar have become essential components of the internet entertainment ecosystem, catering to unlimited content needs. Therefore, ensuring the integrity and exclusivity of released content has become an important issue and a concern that content owners and publishers increasingly prioritize.
According to Ms. Quyen Pham – Vice President – General Secretary of the Vietnam Digital Content Creation Alliance, although measures to block domain names have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks.
Besides DRM vulnerabilities, OTT television providers and online publishers face a series of other risks that require comprehensive copyright protection solutions such as: Device usage issues screen recording for playback or the problem of exploiting virtual private networks (VPNs) to circumvent geographical restrictions, allowing access to content from one country and distributing illegal content in another country…
Copyright protection AI application: The new shield is more comprehensive
On September 26, speaking at the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry”, Mr. Pham Hoang Hai – Director of the Digital Content Copyright Center – Department of Radio and Television Video and Electronic Information (Ministry of Information and Communications) emphasized: The explosion of pirated websites in the form of cutting and posting content; livestreams on social networks are a reality of copyright infringement of digital content in general, as well as the music, film and digital television industries in particular.
Ms. Quyen Pham said: To deal with these diverse threats, Sigma Multi-DRM introduces a breakthrough protection measure – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and active defense mechanism that proactively detects and reports copyright infringement risks.
Also according to Ms. Quyen Pham, SAO also has the ability to detect and remove VPN; Resists packet tampering, defeating attempts to exploit content access across different regions. This proactive measure strengthens geo-restrictions and cuts cross-border access to unauthorized content…
After the seminar on the morning of September 26, with the topic “Solving the problem of copyright protection for the music – cinema – digital television industry”, organized by the Vietnam Digital Communications Association (VDCA) in collaboration with the Prime Minister Co-organized by Do Multimedia, the government electronic newspaper baochinhphu.vn also had an article agreeing with the view: Besides outstanding advantages, the digital revolution in the field of cinema and television has been bringing Challenges in protecting content copyright.
At the seminar “Solving the problem of copyright protection for the music-cinema-digital television industry”, organized by the Vietnam Digital Content Creation Alliance (DCCA) in collaboration with a number of organizations today, on September 26, delegates emphasized that famous online movie distribution companies have now become important factors in the internet entertainment ecosystem when meeting the demand for unlimited content.
However, ensuring the integrity and exclusivity of released content has become an important issue and a problem that content owners and publishers must take seriously.
According to delegates, in addition to outstanding advantages, the digital revolution in the fields of music and television has brought challenges in security and copyright protection of content, thereby requiring There must be solutions to protect content from risks of copyright infringement.
A representative of the Vietnam Digital Communications Association (VDCA) said that although measures to block domain names have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have also been deployed to prevent unauthorized access and distribution… but current copyright protection solutions are still insufficient protection and need a multi-dimensional approach to address existing risks.
The technological shield of the digital film and television industry
In particular, the primary challenge content providers face with DRM vulnerabilities involves exploiting packet spoofing to deceive the license server and bypass authorization authentication, granting access to content for accounts that may not be trustworthy enough.
In addition, OTT television providers and online publishers are also facing other risks, requiring comprehensive copyright protection solutions, such as: The issue of using screen recording devices video for playback, the issue of exploiting virtual private networks (VPNs) to circumvent geo-restrictions, allowing access to content from one country to distribute illegal content in another…
Mr. Vu Kiem Van, General Secretary of VDCA, said that the issue of content copyright protection, especially in the current context of digital transformation, is facing many challenges. This is an issue of great concern to creative businesses and digital content businesses.
To deal with these threats, delegates at the discussion agreed that in addition to operating and management policies, technological factors also play a very important role.
One of the technology solutions that delegates were interested in at the seminar was the Sigma Active Observer (SAO) solution.
This solution not only has a security layer of Sigma Multi-DRM, but also provides operational monitoring of every aspect of content delivery and streaming.
In particular, with the application of artificial intelligence (AI) algorithms, this solution can identify abnormalities and potential threats at every step, including detecting cross-border distribution violations and packet spoofing. Simultaneously, it can delve into user behavior patterns, instantly identifying suspicious activities and providing protection against interference.
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