Digital copyright infringement is increasingly common in many different forms, causing many serious consequences.
Faced with this difficult problem, on September 26, a workshop with the topic “Protecting intellectual property rights in the music, film and digital television industries” was organized by the Vietnam Digital Media Association (Vietnam Digital Media Association). VDCA) and Thu Do Multimedia to provide optimal technology solutions for the above problems. Participating in the seminar, laodong.vn newspaper also shared the same opinion:
The digital revolution brings convenience to users, but also creates challenges in security and copyright protection.
Wolfoo Wolf – a cartoon character that is being copyrighted.
Vulnerabilities of digital copyright protection solutions
According to the Vietnam Digital Content Creation Alliance (DCCA), in the context of digital content distribution, the rapid development of OTT (Over-The-Top) and Online movie publishers have brought users to a completely new era of entertainment content consumption.
However, the digital revolution also brings unprecedented challenges in content security and copyright protection, requiring the creation of new solutions to protect content from a variety of abuse risks license.
The explosion of pirated websites. Source: Ministry of Information and Communications
OTT television service providers such as TV360, FPT Play, and online movie publishers such as Netflix, Hulu, and Hotstar have become essential components of the internet entertainment ecosystem, catering to unlimited content needs. Therefore, ensuring the integrity and exclusivity of released content has become an important issue and a concern that content owners and publishers increasingly prioritize.
According to Ms. Quyen Pham – Vice President – General Secretary of the Vietnam Digital Content Creation Alliance, although measures to block domain names have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks.
Besides DRM vulnerabilities, OTT television providers and online publishers face a series of other risks that require comprehensive copyright protection solutions such as: Device usage issues screen recording for playback or the problem of exploiting virtual private networks (VPNs) to circumvent geographical restrictions, allowing access to content from one country and distributing illegal content in another country…
Copyright protection AI application: The new shield is more comprehensive
On September 26, speaking at the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry”, Mr. Pham Hoang Hai – Director of the Digital Content Copyright Center – Department of Radio and Television Video and Electronic Information (Ministry of Information and Communications) emphasized: The explosion of pirated websites in the form of cutting and posting content; livestreams on social networks are a reality of copyright infringement of digital content in general, as well as the music, film and digital television industries in particular.
Ms. Quyen Pham said: To deal with these diverse threats, Sigma Multi-DRM introduces a breakthrough protection measure – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and active defense mechanism that proactively detects and reports copyright infringement risks.
Also according to Ms. Quyen Pham, SAO also has the ability to detect and remove VPN; Resists packet tampering, defeating attempts to exploit content access across different regions. This proactive measure strengthens geo-restrictions and cuts cross-border access to unauthorized content…
After the seminar on the morning of September 26, with the topic “Solving the problem of copyright protection for the music – cinema – digital television industry”, organized by the Vietnam Digital Communications Association (VDCA) in collaboration with the Prime Minister Co-organized by Do Multimedia, the government electronic newspaper baochinhphu.vn also had an article agreeing with the view: Besides outstanding advantages, the digital revolution in the field of cinema and television has been bringing Challenges in protecting content copyright.
At the seminar “Solving the problem of copyright protection for the music-cinema-digital television industry”, organized by the Vietnam Digital Content Creation Alliance (DCCA) in collaboration with a number of organizations today, on September 26, delegates emphasized that famous online movie distribution companies have now become important factors in the internet entertainment ecosystem when meeting the demand for unlimited content.
However, ensuring the integrity and exclusivity of released content has become an important issue and a problem that content owners and publishers must take seriously.
According to delegates, in addition to outstanding advantages, the digital revolution in the fields of music and television has brought challenges in security and copyright protection of content, thereby requiring There must be solutions to protect content from risks of copyright infringement.
A representative of the Vietnam Digital Communications Association (VDCA) said that although measures to block domain names have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have also been deployed to prevent unauthorized access and distribution… but current copyright protection solutions are still insufficient protection and need a multi-dimensional approach to address existing risks.
The technological shield of the digital film and television industry
In particular, the primary challenge content providers face with DRM vulnerabilities involves exploiting packet spoofing to deceive the license server and bypass authorization authentication, granting access to content for accounts that may not be trustworthy enough.
In addition, OTT television providers and online publishers are also facing other risks, requiring comprehensive copyright protection solutions, such as: The issue of using screen recording devices video for playback, the issue of exploiting virtual private networks (VPNs) to circumvent geo-restrictions, allowing access to content from one country to distribute illegal content in another…
Mr. Vu Kiem Van, General Secretary of VDCA, said that the issue of content copyright protection, especially in the current context of digital transformation, is facing many challenges. This is an issue of great concern to creative businesses and digital content businesses.
To deal with these threats, delegates at the discussion agreed that in addition to operating and management policies, technological factors also play a very important role.
One of the technology solutions that delegates were interested in at the seminar was the Sigma Active Observer (SAO) solution.
This solution not only has a security layer of Sigma Multi-DRM, but also provides operational monitoring of every aspect of content delivery and streaming.
In particular, with the application of artificial intelligence (AI) algorithms, this solution can identify abnormalities and potential threats at every step, including detecting cross-border distribution violations and packet spoofing. Simultaneously, it can delve into user behavior patterns, instantly identifying suspicious activities and providing protection against interference.
After the conference took place on the morning of September 26 with the topic “Protecting intellectual property rights in the music, film and digital television industry”, organized by the Vietnam Digital Media Association ( VDCA) and Thu Do Multimedia, website vtv.vn has an article sharing:
On September 26, in Hanoi, a seminar “Solving the problem of copyright protection for the music – cinema – digital television industry” took place.
The discussion shared information about the current situation of copyright infringement of digital content in general, as well as the music, film, and digital television industry in particular, and discussed difficulties in applying prevention solutions and stopping copyright infringements.
In the context of extremely vibrant digital content distribution, the rapid development of OTT (Over-The-Top) television platforms and online movie publishers has brought users to a completely new era of entertainment content consumption. The convenience of accessing movies, TV shows, and music events directly on devices has transformed the way audiences interact with content. However, this digital revolution also brings unprecedented challenges in content security and copyright protection, requiring the creation of new solutions to protect content from a variety of risks. copyright infringement.
OTT television service providers and online movie publishers have become important players in the Internet entertainment ecosystem when meeting the demand for unlimited content. Therefore, ensuring the integrity and exclusivity of released content has become an important issue and a problem that content owners and publishers increasingly attach importance to.
Although domain name blocking measures have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks. In particular, the problem that content providers face in DRM vulnerabilities is first of all taking advantage of packet spoofing to deceive the authorization server (License Server) and bypass authentication to grant permission to retrieve content. for accounts that are not trustworthy enough.
Besides DRM vulnerabilities, OTT television providers and online publishers face a series of other risks that require comprehensive copyright protection solutions such as: Device usage issues screen recording for playback or the problem of exploiting Virtual Private Networks (VPNs) to circumvent geo-restrictions, allowing access to content from one country to distribute illegal content in another…
At the event, Thu Do Multimedia introduced the Sigma Multi-DRM solution, with a notable feature of integrating artificial intelligence (AI) into copyright protection (marketed as Sigma Active Observer – SAO). This solution aims to assist content owners and online content publishing platforms in protecting the copyright of their content products on the internet.
Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia presented at the seminar
In response to these diverse threats, Sigma Multi-DRM introduces a groundbreaking protection measure – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and aggressive defense mechanism that proactively detects and reports copyright infringement risks.
The “heart” of Sigma Multi-DRM is SAO, a powerful software toolset that redefines content security. SAO is not simply a security layer of Sigma Multi-DRM but also oversees the monitoring of every aspect of content delivery and streaming. Using advanced Artificial Intelligence (AI) algorithms, SAO goes further in detecting and reviewing all data exchange activities during content distribution on the Internet.
For OTT television service providers and online music and movie publishers, embracing Sigma Multi-DRM with SAO integration constitutes a comprehensive protection strategy. By adopting this dynamic solution, content providers can address important risks.
With the content distribution environment growing increasingly vast and the issue of digital content piracy becoming more complex, the challenge of facing diverse digital threats is one that will persist in the digital landscape. Sigma Multi-DRM with SAO integration offers a dynamic and comprehensive solution that not only ensures content security but also fosters the sustainable development of the digital media industry. By choosing Sigma Multi-DRM with SAO, OTT TV service providers and online movie publishers demonstrate a long-term vision and a commitment to maintaining quality and content security in the digital future.
The discussion on September 26 on “Solving the problem of copyright protection for the music-cinema-digital television industry” attracted the attention of many newspapers, in which the famous newspaper vietnamnet.vn wrote:
Along with the strong development of digital content, copyright infringement is also increasingly painful. Solutions integrating artificial intelligence (AI) will contribute to copyright protection of digital content on the Internet.
Over the past 70 years, the entertainment industry has grown dramatically with the growth of television, YouTube, social networks… Users can access content anytime, anywhere. Forms such as listening to music and watching movies online are growing strongly, while traditional forms are declining or moving sideways.
Sharing at the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry”, Mr. Nguyen Ngoc Han, General Director of Multimedia Capital shared that Vietnam currently has about 50 million OTT users.
Mr. Nguyen Ngoc Han, General Director of Multimedia Capital presented at the seminar. Photo: Du Lam
Since the 1990s, the concept of copyright infringement also appeared thanks to the popularity of the Internet. The digital revolution poses unprecedented challenges in content security and copyright protection, requiring new solutions to protect content against a series of risks of copyright infringement.
Although Vietnam has implemented measures to block domain names, or deployed digital rights management (DRM) solutions to prevent unauthorized access and distribution, it is still not enough and requires a multi-dimensional solution. In particular, DRM has a vulnerability that allows packet forgery to be taken advantage of to deceive the authorization server (License Server) and bypass authentication to grant permission to retrieve content for accounts that are not trustworthy enough.
In addition, OTT television providers and online publishers face other risks such as: cross-border violations using VPN, violations on multiple platforms (mobile, receiver, web), infringement by re-streaming.
Copyright violators are willing to use cameras to record live and then play back on other platforms, or plug in an HDMI connector to record content and then distribute it on the Internet.
Toàn cảnh tọa đàm. Ảnh: Du Lam
Mr. Nguyen Ngoc Han informed that 80% of violations take place on digital platforms, of which the most violated content are television shows (49.4%), movies (17.1%), music (16%), books (11.2%), and software (6.2%).
In Vietnam, 348 million USD will be lost due to copyright infringement in 2022 alone. Globally, the figure is up to 65 billion USD for the three industries of music, film and television. If copyright cannot be protected, content producers will not have investment budgets for new projects to serve users.
Faced with this situation, device companies have applied measures such as deleting infringing device lines and upgrading software, but have not been able to provide comprehensive protection.
There is a need for a multi-dimensional solution with an additional observation layer that actively observes and reports all interventions from the operating system and interfering software before granting viewing rights; Flexibly grant permissions to each device according to each content and self-analyze and intelligently report on copyright infringement trends and methods of copyright infringement, thereby proposing appropriate copyright protection solutions.
Multimedia Capital has developed the Sigma Multi-DRM solution including three layers of protection tested by Catersian, applying artificial intelligence (AI) to solve complex problems of copyright infringement.
Active Observation (SAO) solution includes 5 main features: Multi-dimensional threat detection, VPN detection and removal, packet tampering resistance, user behavior analysis, and real-time information.
When using Sigma Multi-DRM with SAO integration, OTT television service providers and online music and movie publishers can protect exclusive content, enhance brand reputation, optimize revenue, and Be proactive in security.
According to Mr. Nguyen Ngoc Han, regarding the issue of copyright infringement, part of the fault comes from the rights holder itself for not protecting the content from the beginning. At the studios, as soon as they record, they attach a code to confirm that the recording was produced at the studio. When broadcasting on the Internet, you can know which studio they recorded at.
For Sigma Multi-DRM solution, Multimedia Capital is ready to accompany state management agencies and rights-owning businesses to create a content protection environment. This is also the way for the country’s economy and the content entertainment industry to develop.
After the seminar on the morning of September 26, which focused on the topic ‘Solving the problem of copyright protection for the music, cinema, and digital television industry,’ organized by the Vietnam Digital Communications Association (VDCA) in collaboration with Thu Do Multimedia, the website vnmedia.vn emphasized that: In addition to its advantages, the digital revolution in the television sector has brought unprecedented challenges in terms of security and content copyright protection. These challenges necessitate the creation of new solutions to safeguard content against a range of copyright infringement risks.
Speaking at the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry” taking place on September 26, Mr. Vu Kiem Van, Vice President – General Secretary of the Digital Media Association Vietnam (VDCA) said that the issue of content copyright protection, especially in the current context of digital transformation, is facing many challenges. There have been many conferences and seminars discussing this issue, thereby showing that this is an issue of great concern to creative businesses and digital content businesses.
Recognizing that trend, more than 3 years ago, VDCA established and launched the Digital Copyright Center. The Center has an important mission to contribute to solving this painful problem. Many social-professional organizations and businesses specializing in copyright exploitation and protection have also been born, focusing on movies, music, games… Forming an increasingly large force joining hands to contribute to the cause. digital copyright protection.
With the Vietnam Digital Content Creation Alliance (DCCA) in collaboration with Thu Do Multimedia to organize the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry”, information about the current situation of copyright infringement of digital content in general, as well as the music, cinema and digital television industry in particular, and discuss the difficulties in applying solutions to prevent and stop acts of infringement. copyright infringement has been shared.
According to Mr. Vu Kiem Van, the discussion was held once again to contribute voice and experience to the community on this very topical issue. Today’s discussion focuses on quite specific fields: music, cinema and digital television – the fields with the most copyright infringement cases in recent times and also the most difficult to handle.
Vulnerabilities of digital copyright protection solutions
In the context of extremely vibrant digital content distribution, the rapid development of OTT (Over-The-Top) television platforms and online movie publishers has brought users to a completely new era of entertainment content consumption. The convenience of accessing movies, TV shows and music events directly on devices has transformed the way audiences interact with content.
However, this digital revolution also brings unprecedented challenges in content security and copyright protection, necessitating the development of new solutions to safeguard content from various copyright infringement risks.
A lot of information about the current situation of digital content copyright infringement and difficulties in preventing copyright infringement was provided by Mr. Pham Hoang Hai – Director of the Digital Content Copyright Center, Department of Promotion and Electronic Information, Ministry of Information and Communications. shared at the discussion.
OTT television service providers in Vietnam and online movie publishers like Netflix, Hulu, and Hotstar have become pivotal players in the Internet entertainment ecosystem, catering to the insatiable demand for boundless content. Consequently, ensuring the integrity and exclusivity of released content has emerged as a significant issue, one that content owners and publishers are increasingly prioritizing.
Although domain name blocking measures have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks. In particular, the problem that content providers face in DRM vulnerabilities is first of all taking advantage of packet spoofing to deceive the authorization server (License Server) and bypass authentication to grant permission to retrieve content. for accounts that are not trustworthy enough.
Besides DRM vulnerabilities, OTT television providers and online publishers face a series of other risks that require comprehensive copyright protection solutions such as: Device usage issues screen recording for playback or the problem of exploiting Virtual Private Networks (VPNs) to circumvent geo-restrictions, allowing access to content from one country to distribute illegal content in another…
AI application in copyright protection: The new shield is more comprehensive
To deal with these diverse threats, in addition to operating and management policies, technological factors will also play a very important role. Faced with this reality, Sigma Multi-DRM introduces a groundbreaking protection measure – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and aggressive defense mechanism that proactively detects and reports copyright infringement risks.
Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia presented at the seminar
The “heart” of Sigma Multi-DRM is SAO, a powerful software toolset that redefines content security. SAO is not simply a security layer of Sigma Multi-DRM but also oversees the monitoring of every aspect of content delivery and streaming. Using advanced Artificial Intelligence (AI) algorithms, SAO goes further in detecting and reviewing all data exchange activities during content distribution on the Internet.
For OTT television service providers and online music and movie publishers, embracing Sigma Multi-DRM with SAO integration constitutes a comprehensive protection strategy. By adopting this dynamic solution, content providers can address important risks such as:
1. Multidimensional Threat Protection:
SAO’s AI-powered vigilance destroys threats beyond DRM vulnerabilities, ensuring content is protected from border breaches, VPN exploits, and packet tampering believe.
2. Protect exclusive content:
Subscribers can confidently enjoy premium content, secure in exclusive access and compliant with geo-restrictions.
3. Enhance Brand Reputation:
By proactively preventing diverse threats, TV service providers and content publishers will strengthen brand reputation and build audience trust.
4. Optimize revenue:
Defense mechanism through SAO helps prevent unauthorized access, and minimizes loss of revenue when content is compromised and distributed for free on the internet.
5. Proactivity in Security:
SAO not only protects but also monitors and provides warnings against threats, bringing proactivity to content providers.
With the content distribution environment increasingly vast and the issue of digital content piracy increasingly complex, facing diverse digital threats is a problem that will persist in the digital environment.
Sigma Multi-DRM with SAO integration offers a dynamic and comprehensive solution that not only upholds content security but also fosters the sustainable growth of the digital media industry. By opting for Sigma Multi-DRM with SAO, OTT TV service providers and online movie publishers demonstrate a forward-looking vision and a commitment to maintaining quality and content security in the ever-evolving technical landscape.
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